Job Description: General Manager – Fashion Brand Development

Position Overview

We are seeking a dynamic and experienced General Manager for our Fashion Brand Development division. This role requires a visionary leader to strategize, implement, and oversee the brand development initiatives, ensuring they align with our company’s mission and contribute to the expansion and success of our portfolio in the fashion industry.

Key Responsibilities

Develop and execute strategic plans to enhance brand positioning and market share in the fashion industry.
Oversee the daily operations of the fashion brand, ensuring efficient and effective functioning of all processes.
Collaborate with internal teams and external partners to create innovative marketing strategies that promote brand awareness.
Lead market analysis efforts to identify emerging trends and competitive landscape to inform product development and marketing efforts.
Manage and mentor department heads to ensure high performance and alignment with overall business goals.
Monitor and analyze performance metrics to drive profitability and achieve financial goals.
Build and maintain strong relationships with suppliers, retailers, and partners within the fashion industry.
Ensure compliance with company policies, industry regulations, and quality standards across all operations.
Represent the brand at industry events and conferences, enhancing visibility and networking opportunities.

Qualifications

Bachelor's degree in Business Administration, Fashion Merchandising, or a related field; Master’s degree is a plus.
Proven experience in brand management, preferably within the fashion sector.
Strong understanding of the fashion market trends, customer preferences, and competitive landscape.
Exceptional leadership skills with the ability to manage teams and drive performance.
Excellent communication and interpersonal skills, both written and verbal.
Analytical mindset with experience in developing strategies based on data-driven insights.
Proficiency in project management tools and software.

Desired Experience

Minimum of 7-10 years of experience in brand development or management roles within the fashion industry.
Demonstrated success in launching and growing fashion brands in a competitive market.
Experience managing budgets and financial performance within a brand context.
Track record of developing effective marketing campaigns that resonate with target audiences.