Job Purpose
The Head of Marketing will be responsible for developing and executing the marketing strategy
to drive customer acquisition, engagement and retention. This role requires deep experience in
B2C financial services, particularly in lending or microfinancing, with a strong focus on
performance marketing, brand building, and customer insights.

Roles & Responsibilities:

Develop and execute a comprehensive marketing strategy aligned with business goals and growth targets.
Lead customer acquisition campaigns across digital platforms (social, search, display,affiliates, etc.).
Build and manage the company’s brand positioning and messaging in the market.
Conduct market research and competitive analysis to identify customer needs and opportunities.
Collaborate closely with product, sales, credit, and operations teams to ensurealignment across all marketing touchpoints.
Drive content marketing, partnerships, and community engagement strategies.
Manage marketing budget and ensure optimal return on investment (ROI).
Implement performance tracking tools (e.g., Google Analytics, CRM dashboards) to monitor KPIs.
Lead and develop the marketing team, including digital, creative, and communication functions.

Qualifications & Skills

Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred).
15+ years of experience in marketing, with at least 5 years in a leadership role.
Proven experience in fintech, micro-lending, or consumer financial services (B2C).
Strong grasp of digital marketing, analytics, and customer segmentation.
Demonstrated success in scaling customer acquisition and improving retention.
Excellent communication, leadership, and project management skills.
Familiarity with GCC markets is a strong advantage.
Experience with mobile app marketing and omnichannel campaigns.
Proficiency in tools like HubSpot, Google Ads, Meta Ads Manager, and data visualization platforms.
Bilingual (Arabic and English) is a plus.

Head of Marketing - Fintech