Position: Social Media Growth & Performance Manager
Working Hours: Monday to Friday, TBD

The Opportunity

The client is not just looking for someone to post content—they are looking for someone who knows how to turn great raw assets into outstanding storytelling at scale using the smartest tools available. This is a role for a social-native creative who knows how to harness AI, automation, and analytics to elevate and amplify everything they touch.

The ideal candidate will be given a stream of high-quality still and video assets from our team of 6–7 content contributors and be expected to transform them into an engaging, high-volume pipeline of posts across Instagram and TikTok.

Key Responsibilities

Content Creation & Curation
Repurpose raw product photos, lifestyle shots, and video snippets into engaging reels, stories, carousels, memes, and short-form vertical video content optimized for TikTok and Instagram.
Craft platform-native content that feels organic, timely, and tonally aligned with the company’s voice.
Use AI tools (e.g., Runway ML, Pika Labs, Adobe Sensei, ChatGPT, or others) to enhance video editing, generate captions, automate visual storytelling, and maximize asset reuse without compromising quality.
Social Publishing & Scheduling
Manage a consistent, thoughtful posting cadence using social tools (e.g., Later, Buffer, Planoly).
A/B test video formats, music, caption hooks, and trends for optimal reach and engagement.
Performance Analysis & Optimization
Track core KPIs (views, watch time, saves, shares, comments, follower growth).
Provide actionable weekly/monthly reports and suggest specific improvements to visual or written assets based on data insights.
Use analytics tools or AI-powered insights to surface trends and content gaps.
Trend Surfing & Community Awareness
Stay on top of trending TikTok sounds, formats, and challenges relevant to the sober-curious, wellness, and design-forward communities.
Proactively pitch agile content that rides the wave of what’s working natively on the platform.

What We’re Looking For

Proven experience managing and growing brand TikTok and Instagram accounts (ideally in CPG, beverage, wellness, or fashion).
Demonstrated fluency in AI tools for content creation, editing, captioning, or ideation.
A strong understanding of what performs on TikTok and Instagram Reels—and how to evolve strategy as trends and algorithms shift.
Excellent aesthetic and creative judgment: your eye for pacing, sound, and visuals is dialed.
Comfort working autonomously and at speed—this role thrives on turning quick turnarounds into high-impact content.
Bonus: Ability to lightly animate, remix user-generated content, or create voiceover/meme-based storytelling.

Social Media Growth & Performance Manager - 13560