Marketing Manager

Location: Caribbean
Salary: USD 124,800 per year + Benefits
Industry: Hospitality

Are you a creative, detail-oriented marketing professional passionate about luxury hospitality? We are seeking a Marketing Manager to lead the development, execution, and oversight of all offline marketing initiatives, brand identity, and public relations for a world-class resort.

In this role, you will serve as the guardian of the brand, ensuring consistency across all guest touchpoints and internal communications. You will collaborate with revenue-generating departments to design high-impact campaigns and creative assets that enhance guest engagement, elevate brand visibility, and drive revenue. This hands-on position is ideal for an organized, innovative professional who thrives in a fast-paced, luxury environment.

Key Responsibilities:

Offline Campaign Execution & Revenue Support

Collaborate with Food & Beverage, Spa, Weddings, and Reservations teams to create impactful marketing campaigns.
Develop in-resort and offsite collateral, including menus, brochures, signage, and event materials.
Manage campaign calendars to ensure timely delivery aligned with business goals.
Provide copywriting and creative support for departmental revenue initiatives.
Ensure alignment between offline campaigns and digital/commercial initiatives.

Creative Asset Management & Production Oversight

Lead the creative process, delivering high-quality, brand-consistent assets.
Manage external vendors, including printers and merchandise suppliers, ensuring quality and budget adherence.
Oversee proofing and quality control of all offline deliverables.
Ensure timely distribution of approved materials to stakeholders.

Brand Guardianship & Development

Own and evolve the resort’s luxury brand identity in collaboration with leadership.
Maintain brand guidelines and ensure adherence across all departments and external partners.
Review visual and written materials to safeguard tone of voice and brand integrity.
Align offline branding with digital initiatives in coordination with the Digital Marketing Officer.

Public Relations & Communications

Lead PR initiatives, managing relationships with local and international media, influencers, and PR agencies.
Draft and approve press releases and editorial content aligned with brand storytelling standards.
Build strategic partnerships to increase media coverage in luxury and travel sectors.
Amplify authentic resort stories through earned media opportunities.

Internal Marketing & Communications

Develop internal communications to enhance employee engagement and campaign awareness.
Ensure departments receive timely collateral and understand campaign objectives.
Track internal requests and workflows accurately to maintain efficiency.

Required Qualifications:

Minimum 5 years of experience in marketing or brand management within luxury hospitality, retail, or lifestyle sectors.
Proven success in campaign development, creative direction, and supplier management.
Experience managing end-to-end creative production with a strong portfolio of offline materials.
Strong project management and leadership skills, capable of balancing multiple priorities.
Deep understanding of luxury brand positioning and customer expectations.
Excellent communication, collaboration, and stakeholder management skills.
Familiarity with print production standards, timelines, and cross-platform brand alignment.

Attributes & Expectations:

Exceptional attention to detail and commitment to luxury brand standards.
Strong leadership and organizational skills, with the ability to manage multiple projects simultaneously.
Creative, critical thinker with excellent problem-solving abilities.
Collaborative mindset, balancing stakeholder needs while maintaining brand consistency.

The Next Steps?

Interested? Simply click apply with your CV/Resume and the New Recruits team will call you for a confidential pre-screening discussion should you match this or other confidential requirements. We will explore your current situation, skillset and career aspirations along with discussing suitable roles and employers in more detail to ensure the perfect match. Interviews will be held via MS Teams.

About New Recruits International Ltd.

Founded in 2020, specializing in construction, engineering, hospitality, and corporate support recruitment across the Americas with focus on the Caribbean, we place local and ex-pat talent in prestigious projects, guided by integrity, collaboration, passion, quality, and discretion. Our highly experienced recruiters, attuned to island life, also conduct regular client visits to ensure we can provide tailored, first-hand guidance.