AI Content Marketing & Digital Marketing Specialist

Location: South Africa

Salary Range: 1000 - 3000 USD

Role Description:

The AI Content Marketing & Digital Marketing Specialist is responsible for planning, creating, and optimizing content across digital platforms using both traditional strategies and AI-powered tools. This role combines creative storytelling with data-driven digital marketing to drive brand awareness, engagement, lead generation, and conversions. The ideal candidate is a tech-savvy marketer who understands how to use AI tools to streamline content creation, SEO, campaign execution, and performance tracking.

Key Responsibilities:

Develop and implement content marketing strategies using a mix of human and AI-assisted tools.
Plan, create, and publish engaging content across platforms (blogs, social media, email, landing pages, video scripts, etc.).
Use AI content generation tools (e.g., ChatGPT, Jasper, Copy.ai, Writesonic) to accelerate content ideation and production.
Optimize content for SEO using AI tools like Surfer SEO, SEMrush, or Clearscope.
Manage digital campaigns across email, social media, search, and display channels.
Analyze campaign data and adjust strategies to improve performance (traffic, engagement, conversion).
Coordinate with designers, video editors, and developers to execute campaigns.
Monitor trends in AI and marketing to implement new strategies and tools.
Maintain content calendars, campaign timelines, and reporting dashboards.
Ensure brand consistency, voice, and compliance across all digital assets.

Qualifications:

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
2–4 years of experience in content marketing, digital marketing, or a similar role.
Strong copywriting and content creation skills across different formats and channels.
Proficiency in using AI tools for content creation and optimization (e.g., ChatGPT, Jasper, Grammarly, Canva Magic Write).
Solid understanding of SEO, social media algorithms, email marketing, and content performance metrics.
Experience with marketing platforms like HubSpot, Mailchimp, Meta Ads, Google Ads, and Google Analytics.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Strong analytical, creative, and communication skills.

Preferred Skills:

Experience with WordPress, Webflow, or CMS platforms.
Familiarity with AI image generation tools (e.g., Midjourney, DALL·E) for visual content support.
Knowledge of A/B testing, CRO, and marketing automation.
Basic understanding of HTML/CSS or landing page builders.
Experience working in B2B SaaS, e-commerce, or tech-driven industries is a plus.

Details:

Independent contractor agreement paid 2x monthly.
Client has a desire for long term commitment.

SU - AI Content Marketing & Digital Marketing Specialist