Job Title: PR & Communications Manager

Industry: Fashion
Location: Dubai, UAE

Role Overview:

We are seeking a dynamic and creative PR & Communications Manager to lead brand storytelling, media outreach, and communication strategy for a premium fashion brand based in Dubai. This individual will play a pivotal role in enhancing the brand’s visibility, managing media relations, and crafting impactful messaging across channels.

Key Responsibilities:

Strategic Communications:
- Develop and execute a comprehensive PR and communications strategy aligned with the brand’s vision and commercial goals.
- Ensure consistent messaging across all external and internal communications.
Media Relations:
- Build and maintain strong relationships with fashion, lifestyle, and business media in the UAE and GCC.
- Secure high-impact media placements in print, digital, broadcast, and influencer channels.
Brand Positioning & Storytelling:
- Craft compelling brand narratives, press releases, speeches, Q&As, and editorials.
- Lead brand storytelling across product launches, events, collaborations, and CSR initiatives.
Event Management:
- Plan and execute media events, fashion shows, influencer activations, and press previews.
- Manage guest lists, press kits, post-event coverage, and reporting.
Digital & Social PR:
- Collaborate with the marketing team to amplify campaigns through influencer relations and digital PR.
- Oversee brand reputation across online platforms.
Crisis Communications:
- Act as the brand’s key spokesperson when required.
- Lead crisis communication efforts, ensuring timely and tactful responses.

Requirements:

Bachelor’s degree in PR, Communications, Journalism, or related field.
5–8 years of relevant experience, preferably within the fashion or luxury sector.
Deep understanding of the GCC media landscape, especially in Dubai.
Strong existing relationships with regional press and influencers.
Exceptional writing, editing, and storytelling skills in English (Arabic is a plus).
Proven experience in managing high-profile events and influencer collaborations.
Confident, polished, and well-networked within the fashion/lifestyle scene.

Preferred Candidate Profile:

Based in Dubai
Experience working with or representing premium/luxury fashion brands.
Energetic, proactive, and highly organized with a flair for creativity.