About the job

📍 Derech Begin 98, Tel Aviv (8 min walk from HaShalom train, 1 min from the Red Line)

We are Botika, a fast-growing generative AI startup transforming how fashion retailers create visual content. Our platform lets brands instantly generate stunning, on-brand, studio-quality fashion photos—at a fraction of the time and cost. With thousands of paying customers and millions in ARR, we’re scaling fast and have raised $18M to date.

We’re building the creative backbone of eCommerce, powered by proprietary foundation models — a full-stack platform where teams can plan, create, deploy, and optimize visual content in real time.

We're also AI and engineering perfectionists. Our team has decades of expertise and passion in all things software - from Gen AI research, to large scale architectures, and stellar frontends. We research our own proprietary AI models from the ground up and our platform and systems are built on the latest and greatest standards. We build for scale, adopt early, and solve first-of-their-kind challenges every day. We care deeply about product polish, speed, and robustness—and we treat every detail like it's part of the core experience.

As a Principal Full-Stack Engineer, you’ll play a key role in shaping our entire system. You’ll build incredible frontends used by thousands of customers every day, high-performance AI pipelines, realtime recommendation systems, and image processing tools across web & mobile. You’ll work closely with product and design to turn ideas into real, scalable features—while making foundational technical decisions that will guide the company for years to come.

This role blends deep hands-on engineering with strategic technical thinking.

You probably are:

A software engineering overlord with 8+ years of experience.
A master in React, Typescript, and Python. You probably also played around with many other programming languages.
Extremely product-oriented and care about small nuances most people usually miss.
A self and fast learner, always first to know about new tools, technologies, and concepts.

Principal Full Stack Engineer