Job Description

Job Title:
Product Analyst – BNPL

Department:
Product

Location:
Bahrain

Job Purpose:

As a Product Analyst – BNPL, you will play a mission-critical role in driving the growth, performance, and customer satisfaction of the Buy Now Pay Later product line. This isn’t just an analytical role — you’ll be responsible for understanding what drives adoption, usage, repayment, and repeat behaviour, while working closely with product, credit, marketing, and engineering teams to translate insights into measurable outcomes.

You will be accountable for BNPL KPIs including customer acquisition, transaction volumes, usage frequency, NPLs, and customer satisfaction scores.

Roles & Responsibilities:

Performance & Product Analytics

Monitor and improve key metrics: application-to-approval conversion, usage frequency, repeat rate, delinquency, and NPS.
Conduct deep-dive analysis into funnel performance across different customer segments and user journeys.
Build dashboards and reporting tools for business and product teams.
Analyze pricing, tenure, and repayment behaviors to identify optimization opportunities.

BNPL Growth Ownership

Drive adoption rates of BNPL and track active usage metrics to achieve growth targets.
Identify underperforming segments and recommend localized improvements.
Analyze merchant categories and customer usage patterns to identify growth opportunities.
Partner with sales, business development, and product teams to shape new features and remove friction points.
Lead A/B testing strategies for onboarding, repayment reminders, pricing sensitivity, and more.

Customer Satisfaction & Experience

Collaborate with UX, support, and marketing teams to improve customer satisfaction.
Analyze feedback, complaints, and reviews to prioritize product pain points.
Monitor NPS, app store reviews, and customer satisfaction scores, building a feedback-to-product loop.
Advocate for customer-first thinking across the BNPL product lifecycle.

Strategic Insights & Recommendations

Deliver market and competitor insights to keep the BNPL offering ahead of the curve.
Support leadership with data-driven business cases for product, pricing, and market expansion.
Contribute to pitch decks, internal reviews, and regulatory presentations with actionable insights.

Collaboration & Professional Growth

Actively participate in team discussions.
Strengthen stakeholder communication and influence.
Enhance visibility by providing strategic contributions.
Build leadership presence through cross-functional collaboration.

Qualifications & Skills:

Bachelor’s degree in Business, Computer Science, Economics, or related field.
2–4 years of experience in product analytics, product management, or a related role, preferably in fintech or digital financial services.
Proven track record of delivering measurable growth and improving user journeys.
Strong analytical skills with proficiency in SQL, Excel, and BI tools (e.g., Tableau, Power BI).
Excellent communication and stakeholder management abilities.
Deep understanding of digital lending and BNPL products is highly preferred.