Digital Product Manager, Ecommerce

Description

Our client’s mission is to force the world to take itself less seriously. They make people laugh first and sell second. Their mothers don’t always approve of what they do, but the millions of people they’ve entertained over the years do.

We’re looking for a technical and analytical Digital Product Manager to own and optimize our client’s digital storefront. This person will act as the product owner of the ecommerce site, driving the product roadmap, prioritizing the backlog, and working cross-functionally to increase conversion, AOV, and customer satisfaction.

Over the next year, this role will play a pivotal part in our client’s migration from a headless architecture to a Shopify Plus theme, ensuring a seamless transition that balances performance, flexibility, and brand experience. They’ll work closely with developers, marketing, and merchandising to ensure features ship on time, bugs are resolved quickly, and the site experience continues to improve through A/B testing.

Essential Duties and Responsibilities

Conversion Rate Optimization (CRO) & Experimentation

Propose, design, and manage A/B and multivariate tests across site experiences.
Use tools like StatSig, GA4, and heatmaps to analyze performance and customer behavior across traffic sources and devices.
Translate insights into actionable site updates and scalable best practices.

Digital Roadmap & Feature Management

Own the website roadmap — scoping, prioritizing, and managing rollouts for new features, integrations, and technical improvements.
Partner with development to manage Agile sprints, sprint reviews, and retros to deliver features efficiently.
Support execution for the migration from a headless setup to a Shopify Plus theme, partnering closely with development partners to ensure a smooth transition and no disruption to the customer experience.
Maintain clear documentation and communication across teams.

Cross-Functional Collaboration & Launch Execution

Lead digital readiness for all product and campaign launches, ensuring product pages, collections, navigation, landing pages, and creative assets are live, functional, and aligned across channels.
Coordinate with Creative, Marketing, and Merchandising to maintain launch timelines and manage go-live checklists.
Identify opportunities to improve the product development lifecycle and QA processes.

Performance Analytics

Own site performance metrics including conversion rate, bounce rate, AOV, and page speed.
Build and maintain dashboards to track trends and identify improvement opportunities.
Present findings to leadership and recommend data-backed actions.

Process & Tooling

Manage the ecommerce tech stack: Shopify Plus, Searchspring, StatSig, Klaviyo, GA4, and related tools.
Evaluate new integrations and technologies that improve performance, UX, or workflow efficiency.
Streamline operational processes between teams to reduce friction and increase speed to market.

Competencies & Culture Fit

You bring:

Strong analytical and data-driven mindset.
Clear communication and project management skills.
Collaborative energy — able to translate between creative, technical, and business teams.
Curiosity and initiative — you don’t wait for permission to improve something.
Comfort with fast-moving, evolving DTC environments.

Must-Haves

4+ years in ecommerce product management or digital product ownership (Shopify experience essential).
Experience managing a product backlog and working in Agile environments.
Prior experience working for a DTC apparel or consumer brand, ideally with direct accountability for site performance and customer experience.
Proven track record of driving measurable improvements in conversion rate and AOV.
Hands-on experience with CRO programs, analytics tools, and A/B testing frameworks.
Deep understanding of Shopify Plus (themes, limitations, and best practices).
Strong grasp of analytics: GA4, funnel analysis, and customer journey metrics.
Excellent communicator able to work with development, creative, marketing, and merchandising teams.
High accountability and attention to detail — you own outcomes, not just tasks.

Preferred Skills

Familiarity with Searchspring or similar search/filter tools.
Experience with Klaviyo, StatSig, or other personalization/testing tools.
Basic knowledge of Liquid, HTML/CSS, or front-end development constraints.
Experience managing third-party integrations or site migrations.

Mission Statement

The mission of the Digital Product Manager, Ecommerce is to:

Own and elevate ecommerce performance, conversion rate, and AOV.
Plan and lead the execution of our client’s digital product roadmap, including new product launches, subscription flow optimization, and a seamless migration from headless to a Shopify theme.

Outcomes

Quarter-over-quarter improvements in conversion rate and AOV.
Site enhancements, integrations, and roadmap projects are delivered on time with measurable impact.
100% of product and campaign launches go live without errors or delays, with clear cross-functional communication and strong post-launch insights.
Regular cadence of A/B and multivariate tests producing measurable wins and insights.
Documented workflow improvements that reduce QA issues and shorten release timelines.
Improved onsite subscription sign-up and management conversion rates with reduced user drop-off.

Core Values

Be Hungry: Work hard, achieve extraordinary results, give a shit.
Be Weird: Let loose. Have a good time. Don’t take yourself too seriously.
Break Boundaries: Take initiative to make yourself and the company better. Think differently. Respectfully challenge for improvement.
Be Nice (N.I.C.E.): Not an asshole. Intelligent communicator. Cool, calm, and collected under pressure. Enjoyable to be around.
Pleasure the Customer: Sell amazing products while entertaining. Keep it easy.

Benefits

Competitive salary paid in USD.
Fully remote — international candidates welcome.
Flexible PTO (no accrual needed).
Flexible working hours — focus on results, not clock time.
Access to all tools and resources required to be successful.
A collaborative team that works hard, has fun, and takes pride in both.

Digital Product Manager, Ecommerce ( Remote LATAM) - 42938285188