Job Description: Sales Tools Development Lead (AI-First)
Role Purpose
Own the research, build, and integration of an AI-first sales toolstack that unifies CRM, WhatsApp, email, and chatbots into one seamless, automated sales journey. This role partners across Sales, Marketing, CRM/IT, and Product to prototype fast, launch reliably, and continuously optimize how we sell real estate in 2026 and beyond.
Key Responsibilities
Strategy & Research

Scan, test, and shortlist new AI, RevOps, and martech tools; run rapid pilots and build business cases.
Lead “How to sell real estate in 2026” workstream: buyer journey mapping, channel mix, and playbooks.
Model-making research; evaluate VR / digital twins for sales suites, brokers, and remote clients.

Product Build & Integration

Develop tools end-to-end: gather requirements from all departments.
Integrate CRM + WhatsApp + Email + Chatbots into a single customer journey.
Stand up an AI chatbot (client & broker–facing): intents, retrieval (RAG), guardrails, analytics, and continuous improvement.
Build EDM/WA automations with proper segmentation and lifecycle stages (lead, MQL, SQL, reservation, close, post-handover).
Liaise with suppliers and maintain/update existing sales tools; manage small SOWs and SLAs.

Automation & Journeys

Design nurture flows and micro-triggers (e.g., if prospect watches 50% of video → auto WhatsApp follow-up + SDR task).
Implement lead scoring and routing; accelerate pipeline with real-time signals (site behavior, media views, bot chats).
Keep testing AI assistants for client/broker conversations; A/B prompts, tone, response time, and conversion.

Analytics & Optimization in collab with IT.

Build dashboards that track “money leaks” (where leads die) across the funnel; quantify impact and fixes.
Instrument end-to-end attribution (UTMs, events), run A/B tests, and publish monthly RevOps insights.
Define and monitor SLAs for reply times, show-up rates, proposal turnaround, and handover quality.

KPIs / Success Measures (first 6–12 months)

−30–50% reduction in identified “money leaks” at key funnel stages.
<5 minutes time-to-first-response on priority leads via automation.
>70% of active leads running through the unified journey (CRM + WA + Email + Bot).
+15–25% lift booking conversions online.
Tool uptime/compliance targets met; playbooks adopted by Sales/Brokers.