Join AbiMar Foods as our Director of Grocery Sales and lead the charge in expanding our beloved cookie and cracker brands into national grocery retailers while shaping growth strategies in a fast-paced, high-impact role.

AbiMar Foods

AbiMar Foods is an established leader in the food manufacturing space, producing high-quality cookies, crackers, and other snack foods for retail and private label customers.

What You Will Do

Reporting to the CEO as Director of Grocery Sales, you will strategically support and expand AbiMar’s brands with major chains. You will build brand awareness, provide best-in-class customer support, achieve excellent sales planning as well as develop and execute the go-to-market strategy for this channel. You are an innovative and creative sales leader who can create opportunities for growth, work independently to solve challenges, but also work well cross-functionally to fully utilize AbiMar’s and Gupo Nutresa’s resources to develop, establish, and maintain key sales relationships and growth strategies to meet organizational sales objectives. You will build a value-added sales strategy, ensuring thorough sales follow up, as well as automation through new tools. You’ll guide and coach a team of two Regional Sales Managers, developing their capabilities and ensuring alignment to company objectives, while keeping a close pulse on market trends, customer needs, and competitive dynamics.

Responsibilities:

Lead grocery sales growth by managing key national and regional retail accounts, supported by fractional support, broker, and distributor networks.
Develop and execute account strategies, pricing, and go-to-market plans to achieve brand, volume, and profitability goals.
Analyze market data and customer trends to identify opportunities and guide sales strategies.
Oversee sales operations including reporting, systems accuracy, trade spend management, and budget performance.
Drive new product launches, promotional planning, and customer development initiatives in collaboration with Marketing and Senior Leadership.
Ensure retail execution through field sales and merchandising partners, conducting store visits and attending trade shows as needed.
Partner with distributors to maintain appropriate inventory levels and service standards.
Manage, coach, and develop the sales team, setting clear expectations, conducting reviews, and supporting career growth.

Who You Are

You are a seasoned CPG sales leader with deep experience selling into conventional grocery retail, ideally combining the rigor of large-scale national account management with the agility of a high-growth, entrepreneurial brand. You bring a proven track record of securing and growing national accounts, building value-added go-to-market strategies, and negotiating at the highest levels with retailers. Hands-on and analytical, you balance strategic vision with the ability to dig into data, manage budgets, and optimize trade investments. You are a collaborative leader who thrives in cross-functional environments, inspires and develops teams, and communicates effectively across cultures and levels. Highly motivated and resilient, you are energized by the opportunity to grow Abimar’s grocery presence and deliver results in a fast-paced, evolving environment.

Qualifications:

Bachelor’s degree in Business, Sales, Marketing, or related field; MBA a plus.
10+ years of CPG sales experience, including national account management (conventional grocery accounts preferred).
Experience within a mix of traditional and start-up environments preferred.
Proven track record in retailer negotiations, trade finance, and budget management.
Strong leadership, analytical, and problem-solving skills with ability to work cross-functionally and manage remote teams.
Excellent communication and interpersonal skills, with the ability to influence at all levels.
High proficiency in MS Excel, PowerPoint, and Google Suite.
Self-motivated, detail-oriented, and effective in fast-paced, high-growth environments.
Willingness/ability to travel 30–50%.

Benefits

120 hours of vacation time per calendar year (15 days)
7 holidays in the calendar year
Eligible to enroll in health insurance after 60 days of employment; it will begin the first day of the following month. The company pays for the employee base plan
401(k) - eligible to participate in the company plan after one year of employment, in the next available quarterly enrollment; discretionary annual match

Abimar Foods is committed to an environment that values and supports all individuals. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, pregnancy status, marital status, military or protected veteran status, genetics, or any other characteristic protected by law.