Job Description: Assistant Manager / Senior Executive - Digital Marketing

About Our Client Partner

Our client partner is a premier retail conglomerate and a household name in the fashion and lifestyle industry. Renowned for managing iconic department stores and a diverse portfolio of international high-street brands, they are celebrated for setting trends and delivering a world-class shopping experience. They are currently seeking a dynamic digital native to elevate their online presence.

Responsibilities

Strategic Social Media Leadership: Lead the development and execution of innovative social media strategies that align with premium fashion cycles, lifestyle trends, and retail seasonality.
Content Ecosystem Management: Create and schedule highly engaging content calendars across all digital platforms (Instagram, TikTok, Facebook, etc.), ensuring the visual narrative reflects the brand’s premium positioning.
Creative Supervision: Draft content briefs and supervise the creative development process, ensuring all digital assets (photography, videography, and graphics) meet high aesthetic standards.
Influencer & Ambassador Synergy: Collaborate with the branding team to identify, manage, and leverage relationships with fashion influencers and brand ambassadors to drive reach and aspirational value.
Performance Marketing: Manage digital advertising campaigns (Meta Ads, Google Display) and coordinate performance optimization to drive both e-commerce conversions and physical store footfall.
Cross-Functional Collaboration: Partner with the merchandising, creative, and floor management teams to ensure digital promotions are synchronized with in-store arrivals and stock availability.
Data-Driven Insights: Monitor digital KPIs, track sentiment, and produce detailed performance reports with actionable insights to improve engagement and ROI.

Requirements

Professional Experience: Minimum of 2 to 4 years of experience in digital marketing, preferably within the fashion, beauty, or lifestyle retail sectors.
Educational Background: A degree or professional qualification in Digital Marketing, Fashion Communication, Advertising, or a related field.
Platform Expertise: Advanced knowledge of digital marketing strategies, including social commerce and the latest algorithm trends.
Ad Management: Hands-on experience with paid advertising platforms such as Facebook Ads Manager, Google Ads, and TikTok Ads.
Content Prowess: Exceptional creative writing skills in English (Sinhala proficiency is a plus) with the ability to craft "brand-voice" captions and copy.
Aesthetic Eye: A keen eye for visual aesthetics, layout, and photography styles relevant to a high-end retail environment.
Trend Awareness: A proven track record of executing trend-driven content and managing successful influencer-led campaigns.
Adaptability: The ability to thrive in a fast-paced retail environment with minimal supervision and a proactive "can-do" attitude.

Benefits

Competitive Package: A competitive salary and an attractive remuneration package reflective of industry standards.
Brand Impact: The opportunity to shape the digital identity of one of the country’s most prestigious fashion destinations.
Growth Path: Clear opportunities for career advancement within a large-scale corporate structure.
Creative Culture: A collaborative, high-energy work environment that encourages innovation and creative risk-taking.

Assistant Manager / Senior Executive - ...