Digital Marketing Assistant

About the Company

We are a clean, vegan, cruelty-free, and eco-conscious beauty and skincare brand rooted in science, ethics, and sustainability. Our mission is to create high-performing products powered by botanicals and marine nutrients — while giving back to the planet through transparent, climate-positive practices.

As a Digital Marketing Assistant, you’ll play a key role in executing multi-channel marketing initiatives that grow our e-commerce presence, strengthen brand awareness, and build a loyal community of conscious beauty lovers.

Position Overview

This role supports our marketing and e-commerce teams across paid media, email/CRM, content, and influencer marketing. The ideal candidate has hands-on experience in digital marketing, thrives in a creative and fast-moving environment, and is passionate about sustainability and clean beauty.

Key Responsibilities

1. Paid Advertising & Growth Marketing

Assist in planning, launching, and optimizing paid campaigns (Meta, Google, TikTok, etc.)
Monitor ad performance, pacing, and budgets while supporting testing initiatives
Collaborate with creative teams to develop ad visuals and copy
Implement conversion tracking, pixels, and UTMs
Report on ROAS, CTR, and other key metrics

2. Content & Organic Marketing

Support the creation and scheduling of content across social platforms and the blog
Help manage the content calendar and align posts with product launches and campaigns
Conduct keyword research and assist with SEO optimization
Engage with community members across platforms and respond to comments/messages
Track engagement and organic growth KPIs

3. Email Marketing & CRM

Support campaign creation and automation flows (welcome, cart recovery, post-purchase, etc.)
Write and format email copy, conduct A/B tests, and ensure deliverability best practices
Manage subscriber segmentation and list hygiene
Analyze performance reports and suggest data-driven improvements

4. Influencer, Affiliate & Partnership Support

Research and reach out to influencers, affiliates, and brand ambassadors
Track collaboration deliverables and maintain performance reports
Assist with influencer product seeding, briefs, and campaign coordination

5. E-commerce & Website Support

Help update site content and visuals in coordination with creative and web teams
Support landing page creation and product merchandising for promotions or launches
Monitor site metrics (conversion rate, page performance, user behavior)
Collaborate on CRO and A/B testing efforts

6. Analytics & Reporting

Compile weekly and monthly marketing performance reports
Track key metrics such as traffic, conversion, AOV, customer acquisition cost, and retention
Support data visualization and dashboard upkeep

Qualifications

Required

2+ years of digital marketing or e-commerce experience (beauty, skincare, or CPG preferred)
Strong understanding of paid ads, social media, and email marketing fundamentals
Familiarity with tools such as Meta Ads Manager, Google Ads, Klaviyo/Mailchimp, and Shopify
Proficiency in Excel or Google Sheets for data tracking and reporting
Excellent written communication and organizational skills
Creative mindset with attention to detail
Passion for clean beauty, wellness, and sustainability

Preferred

Experience with influencer marketing or affiliate program coordination
Working knowledge of SEO and content optimization
Basic design or creative editing skills (Canva, Adobe Suite)
Experience with data tools (Google Analytics, Looker Studio, etc.)

Key Performance Indicators (KPIs)

Growth in website traffic and conversion rate
Paid campaign ROI (ROAS, CAC)
Email engagement and revenue contribution
Organic reach and engagement across social channels
Affiliate and influencer campaign impact
Customer retention and repeat purchase rate

Personality & Cultural Fit

Mission-driven and aligned with sustainable, cruelty-free beauty values
Eager to learn, experiment, and iterate
Collaborative, communicative, and detail-oriented
Thrives in a fast-paced environment and adapts quickly to changes
Brings creativity and initiative to problem-solving

Compensation & Benefits

Competitive base salary (depending on experience and region)
Flexible work schedule and remote-friendly culture
Professional development opportunities