Social Media Specialist

Overview

Our client is seeking a Social Media Specialist to launch and scale the online presence of a new AI-driven product. This hands-on role will serve as the voice of the brand across all major social platforms, managing day-to-day content distribution, community engagement, and campaign execution. The ideal candidate is a strategic operator who thrives in fast-paced, creative environments and knows how to build and nurture digital communities through authentic and data-informed engagement.

Challenges you would face

Manage daily operations across all social media platforms, including planning, publishing, and monitoring content
Engage with followers and build a vibrant online community through timely and authentic interaction
Collaborate with the marketing and creative teams to execute campaigns that drive growth and engagement
Develop and maintain a social content calendar aligned with brand goals and creator initiatives
Track and analyze key performance metrics such as engagement, reach, and follower growth
Stay current on social trends, platform updates, and best practices to identify new opportunities for brand exposure
Coordinate with content creators to optimize storytelling formats and audience engagement

The ideal candidate

2–4 years of experience in social media management or digital marketing
Proven success growing and managing brand or creator accounts across major platforms
Strong understanding of content formats that perform best on each platform (Instagram, X, Facebook, etc.)
Exceptional writing and communication skills with a natural, conversational tone suited for social engagement
Analytical mindset with experience using social analytics tools to drive insights and improvements
Collaborative, proactive, and able to work cross-functionally with creative and marketing teams
Highly organized and capable of testing, iterating, and reporting on performance to inform future strategy

Plus

Experience using social media management platforms such as Hootsuite or Sprout Social
Background in creator marketing, influencer relations, or creative production
Hands-on experience managing community engagement for fast-scaling brands
Understanding of social media narrative building and reactive engagement strategies
Experience operating high-engagement accounts or personal portfolios with measurable growth