Senior GTM Engineer

Location: South Africa (Remote) – optional access to our Cape Town office
Level: Experienced in Go-To-Market /Workflow automation and Clay.com

Who we are
helloCAPE is an international outsourcing company based in Cape Town, South Africa. We primarily support European and German-speaking companies in building professional remote teams across Customer Service, Sales, Operations, and other business services.

Our focus is on connecting qualified talent with the right companies, creating long-term and stable employment relationships. As part of helloCAPE, you will work in an international environment with fair working conditions, personalized support, and real opportunities for growth – all while being part of a motivated and growing team.

About the Role
We’re hiring for one of our international partners in the Go-To-Market (GTM) and AI-driven sales space.
This company builds end-to-end marketing and sales systems that scale lead generation, revenue, and CRM operations for high-growth businesses.
As a GTM / Automation Engineer, you’ll play a key role in building and optimising internal GTM systems and delivery infrastructure, working closely with a highly experienced and fast-moving team.

Your Tasks

Collaborate closely with the marketing team to build and improve GTM systems (campaigns, SDR agents, etc.)
Drive lead generation and sales efficiency through scalable outbound systems
Conduct R&D to explore new tools, channels, and AI-driven approaches
Create playbooks, workflows, and automation assets for internal and client delivery
Build and optimize workflows using tools like n8n and AI coding environments (e.g. Claude Code)
Continuously improve automation processes and internal systems

Your Profile

Based in South Africa and comfortable working in a fully remote setup
You are fluent in English, additional languages are a plus
3+ years of experience building outbound lead generation systems
Hands-on experience with tools like Instantly, Lemlist, Smartlead or similar
2+ years experience with Clay.com and strong table-building skills
2+ years experience with automation tools (e.g. n8n or similar)
Experience with HubSpot or other CRM systems is a plus
Strong communication skills in English (German is a bonus)
Highly structured and detail-oriented
Strong ownership mindset and “doer” mentality
Strong interest in AI-driven sales and automation
Self-motivated and able to work independently in a remote environment

Mindset we’re looking for:

You’re a builder and problem-solver. You don’t rely on templates—you create systems. When something breaks, you fix it. When there’s no playbook, you build one.

What You’ll Get

Work with a sharp, experienced, and fast-moving international team
Exposure to cutting-edge GTM systems and AI-driven sales processes
Hands-on learning from experienced operators in the growth space
Fully remote setup with flexibility
Competitive compensation
Clear development path and continuous learning opportunities