Web Designer (E-commerce & Marketing)

Location: Remote
Employment Type: Full-Time (35–40 hours/week)
Team: Design
Reports To: Design Lead / Founder
Time Zone & Collaboration: Minimum 4 hours/day overlap with MST (Mountain Time) for the first 60–90 days; M/W/F design standups at 12:00 PM MST (flexible to 10–11 AM). Long-term, shifts to a deliverables-based model.

About the Company

A 9-year-old, fast-growing creative web agency (currently rebranding) specializing in high-performing, user-centered websites across funded B2B/B2C startups and Shopify e-commerce brands. The founder-led, lean team partners with clients to ship conversion-oriented site builds, rebrands, and landing pages—plus internal marketing assets that drive pipeline.

Why We’re Hiring

Recent growth has created a bottleneck at the founder level, causing quality to slip and timelines to stretch. We’re hiring a design-first Web Designer—someone who lives and breathes great visual design, brand consistency, and storytelling through digital experiences.

This role requires both strategic and hands-on design thinking: creating clear, effective wireframes and producing polished, on-brand final visuals. Unlike hybrid designer/developers, this person’s superpower should be design execution and visual quality.

About the Role

You’ll lead end-to-end design for:

Funded Startups ($1M–$50M ARR): CRO, landing pages, site refreshes
Shopify E-commerce ($30K–$500K/mo revenue): full site rebrands, ongoing landing pages
Internal Agency Marketing: social graphics, before/after visuals, redesign concepts for pitches

You’ll systematize the first 80% of projects (repeatable, conversion-focused patterns) and reserve the final 20% for creative exploration that makes the work memorable and on-brand.

Key Responsibilities

Discovery & Strategy

Audit existing sites to identify UX, IA, and CRO opportunities
Translate business goals into clear design strategies, layouts, and wireframes
Contribute to standardized design systems and reusable component libraries

Design Execution

Produce high-fidelity mockups and prototypes in Figma (desktop & mobile)
Create on-brand visuals, illustrations, iconography, and marketing graphics for social, ads, and landing pages
Ensure accessibility, responsiveness, and performance-minded design decisions
Maintain brand consistency across client and internal deliverables

Iteration & Collaboration

Incorporate feedback from clients and stakeholders quickly and thoughtfully
Hand off clean, organized Figma files; partner with developers to ensure design fidelity
Participate in design reviews and collaborate with peers for refinement

Conversion & Quality

Apply CRO heuristics and best practices (above-the-fold clarity, CTA hierarchy, trust signals)
Propose rapid test ideas for landing pages and templates
Document learnings and improve processes with each project

Internal Marketing Support

Design case study visuals, pitch decks, and motion-based graphics (GIFs, reels, animations) to support agency marketing

Must-Have Qualifications

Design-first focus: Expert in visual, UI, and brand design. (Not a dev hybrid.)
Portfolio: Strong, consistent body of work showcasing multiple web, e-commerce, or marketing projects—preferably in Figma. Should include brand systems, landing pages, and visual storytelling.
Tools:
- Figma (auto-layout, components, prototyping)
- Adobe Photoshop & Illustrator
- Motion/3D tools: After Effects, Blender, Jitter (bonus)
UI/UX skillset: Strong hierarchy, spacing, typography, and layout sense that drives conversion and engagement.
Brand & Graphic Eye: Ability to create cohesive visual systems, illustrations, and marketing graphics that elevate a brand.
Speed & organization: Can ship strong first passes quickly and iterate rapidly.
Communication: Clear English, able to explain design rationale to non-designers.

Nice-to-Have Experience

Shopify & Webflow context: Familiarity with theme constraints and e-commerce page patterns (no dev required).
Analytics & testing: Comfort reading GA4 or funnel reports to inform design decisions.
Accessibility: Practical WCAG-minded design choices (contrast, focus states).
AI & productivity tools: Midjourney, DALL·E, Runway for ideation or moodboards.
Front-end awareness: Basic HTML/CSS literacy helpful but not required.

Performance Indicators

Portfolio Quality: Demonstrates high visual consistency, brand understanding, and UI clarity.
Design Speed & Efficiency: Quick concept delivery and iteration without compromising quality.
Conversion & Usability Impact: Documented improvements on key metrics (CTR, CVR, AOV, bounce).
Systemization: Creation of reusable design patterns and templates.
Stakeholder Satisfaction: Positive feedback on communication, delivery, and collaboration.

Work Schedule & Cadence

Initial: 4-hour overlap with MST + M/W/F standups (12:00 PM MST, flexible to 10–11 AM)
Long-Term: Transition to deliverables-based workflow with milestone-driven reviews

Growth Path

This role can evolve into Design Manager, overseeing quality standards, systems, and mentoring future designers/contractors.

What to Include in Your Application

Portfolio: 4–6 strongest projects (at least two e-commerce and two marketing/LPO/CRO examples)
Each project should include a quick brief, target audience, your role, and measurable outcomes
Bonus: Before/after examples or a detailed Figma file showing your process—from wireframe to final visual

Web Designer (UI/UX) - 16035