We are seeking candidates from LATAM and Canada. Applicants must be citizens of these regions/countries and currently residing in their home country. Only English CVs will be accepted.

Position : Marketing & Paid Ads Manager

Working Schedule : 8am-5pm MST

Salary Range :

LatAm:$3,000-$4,000 CAD Monthly ($2173 - $2898 USD monthly)
Canada: $5,000 - $6,000 CAD / Month ($3631 - $4358 USD monthly)

(the final salary will be determined by the candidate's level of experience and at the discretion of the client)

Benefits

Up to 10 days paid vacation leave per year
10 paid sick days per year
2 paid personal/career development days per year
5 paid personal holidays
3 paid company holidays during Christmas closure
Additional holidays subject to HR approval
Free coaching sessions with designated team members
Free access to course library (current and future courses)
Company-sponsored courses or coaching (based on role and business needs)
Role-related skill development and training support
Industry education and upskilling support
Assistance with relevant professional certifications

About the Role

The Creative Marketing & Paid Ads Manager plays a critical role in owning and driving the company’s entire growth engine across both Paid and Organic channels. You will:

Manage large-scale ad campaigns.
Lead YouTube and email list growth.
Guide content strategy across long-form and short-form platforms.

This role requires a blend of analytical thinking, creative direction, and technical expertise to ensure consistent lead generation and revenue performance.

Responsibilities

Organic Growth & Content Direction

Own YouTube channel strategy (100k+ audience): topic research, scripting, packaging (Title + Thumbnail) to drive high CTR.
Provide creative direction for thumbnails: composition, contrast, curiosity gaps, copy overlays.
Lead vertical video strategy for Shorts/Reels/TikTok; repurpose long-form content into viral clips and script original short-form content.
Write and structure Video Sales Letters (VSLs) and website content to persuade organic traffic.
Drive community engagement and growth across YouTube and Email List, especially when Paid Ads are paused.

Paid Acquisition

Strategically manage YouTube and Meta campaigns.
Scale winning campaigns and cut underperformers using ROAS/CPA data.
Ensure complete tracking accuracy using tools such as Hyros.
Run structured, scientific tests on creatives, audiences, offers, and funnels.

Tech, Systems & Automation

Architect the customer journey and automation logic (supported by an Automation Specialist).
Troubleshoot Zapier connections, ManyChat flows, and system issues.
Oversee funnel and CRM architecture: tags, pipelines, triggers, and email automations in GoHighLevel.
Maintain operational efficiency by preparing scripts, systems, and plans proactively.

Performance Expectations

Generate consistent leads and sales calls via Paid Ads ($50k+ months) and Organic strategy.
Grow the YouTube subscriber base and Email List engagement.
Improve creative performance, including CTRs on thumbnails and ads.
Deliver ready-to-execute strategies, creatives, and system setups to remove friction for leadership.

Qualifications

Non-Negotiable Requirements

3+ years of experience
Proven Ad Spend Experience: managing monthly budgets of $20k–$50k+, scaling at $2k/day.
Organic Strategy & Channel Ownership: experience growing and managing 100k+ YouTube channel and Email List; understanding CTR, AVD, session time, and conversion mechanics.
Elite Copywriting: ability to write persuasive Ad Scripts, Email Sequences, Funnel Headlines, Thumbnail Text, and sales-focused content.

Core Competencies

Data-driven decision making for both Organic and Paid channels.
Expertise in testing creatives, audiences, and offers with clear hypotheses.
Ability to pivot quickly between aggressive paid scaling and fully organic growth.
Strong background in content direction, thumbnail strategy, and conversion-focused messaging.

Technical Skills

Ads: Google Ads (YouTube), Meta Ads Manager
Organic/Social: YouTube Studio, ManyChat
Data/Tracking: Hyros or equivalent
CRM/Funnels: GoHighLevel
Automation: Zapier, Make
Project Management: Notion, Asana

Compensation Structure

Base Compensation

Independent Contractor paid in CAD. Rates based on location and cost-of-living adjustments.

Latin America

Full Role Base: $4,000 – $5,000 CAD / Month
90-Day Incubator Base: ~$3,000 – $4,000 CAD / Month

90-Day Incubator (“Prove It” Phase)

Focus on onboarding, system training, and data access.
Base retainer lower during this period, earned back through performance.

Fast-Start Bonus:

Hit KPIs (tracking, profitable campaigns, organic growth) → unlock bonus bridging Incubator Pay and Full Role Pay.
Perform from Day 1 → earn full rate immediately.

Performance Bonus & Incentive Plan (Post–6 Months)

First 6 months: build systems, test offers, validate strategy.
After 6 months: co-create Performance Incentive Plan based on actual data.

Potential Bonus Metrics:

Sales / Cash Collected (% revenue generated)
New Customer Acquisition (per client bounty)
ROAS / Profitability (efficiency at scale)
Organic Growth (subscriber/email milestones)
Systems Completion (launching full product ecosystems)

Growth Path: From Manager to Director

Director-Level Compensation: $7,000 – $8,000+ CAD / Month
Total Earning Potential: $100k+ CAD / Year

Unlock Director Status:

Build a department (hire, train, manage team).
Systems over people (business operates without you).
Strategic ownership (proactively drive growth strategy).

The Vision: Why Commit Long-Term?

Goal: Reach $10 Million in Revenue by 2026; join at the ground floor of expansion.
Opportunity: Startup environment, no red tape, unlimited growth, lead teams, build departments, potential equity/profit share.
Commitment: Looking for a long-term partner invested in building the business and leaving a legacy.

Future Growth & Career Roadmap

Phase 1: Foundation & Ownership (Months 0–6)

Role: Hands-On Operator
Focus: Execution, Data Integrity, System Building
Objectives: implement tracking, create SOPs, drive campaigns, define standards
Graduation: systems documented, campaigns profitable, trust of founders earned

Phase 2: Leverage & Delegation (Months 6–12)

Role: Team Leader
Focus: Remove admin work & first hires
Objectives: onboard assistant, strategic oversight, creative reviews, optimize processes
Graduation: no admin work, junior support executes SOPs

Phase 3: Expansion & Director Status (Months 12–24+)

Role: Director of Marketing
Focus: New Verticals, Department Expansion, Innovation
Objectives: lead new initiatives, hire/manage specialists, replicate playbook, collaborate on 3-year vision

Why This Trajectory is Different:

Build AI-augmented marketing systems.
Access to masterminds, conferences, networking, and Founder mentorship.
Intrapreneurship: salary security + founder-level autonomy.

Bottom Line:

Phase 1: Build the car
Phase 2: Hire a driver
Phase 3: Build a fleet of cars

Marketing & Paid Ads Manager - 46115698829