Key Responsibilities:

Develop and implement the company’s commercial and client acquisition strategy, aligned with business objectives.
Build and maintain a high-value sales pipeline within defined qualification and risk parameters.
Lead the full client acquisition lifecycle from prospecting to deal closure and onboarding.
Establish scalable commercial and CRM processes to drive efficiency and consistency.
Collaborate with senior management to refine value proposition, market positioning and pricing strategies.
Translate market and client insights into actionable intelligence to guide strategic decisions.
Partner with marketing to design sector-specific campaigns and collateral that support lead generation.
Liaise with compliance, operations, and onboarding teams to ensure a smooth transition from sales to account activation.
Deliver accurate sales forecasts, pipeline analysis, and performance reports to the executive team.
Define and monitor KPIs across the commercial function, ensuring alignment with growth objectives.
Lead the recruitment, training and performance management of future sales team members.

Experience and Background:

Minimum 7-10 years’ experience in commercial, business development, or sales leadership roles within EMIs, PIs, FX providers or other FinTech’s.
Proven track record of revenue growth and client acquisition in a regulated payments environment across B2B, B2C and corporate client segments.
Experience building or scaling sales operations from an early stage, including CRM set up, sales processes, lead qualification and reporting frameworks.
Strong understanding of EMI product lines, such as multi-currency accounts, card issuing, FX and cross-border payments.
Demonstrated ability to navigate compliance, onboarding, and risk frameworks, working effectively within internal MLRO and operations teams to meet regulatory expectations.
Success in structuring and closing high-value partnerships with corporate clients and payment service providers.
Experience collaborating across marketing, compliance, and product teams to shape go-to-market strategies and client propositions.
Excellent communication and negotiating skills, with the ability to present credibly to senior stakeholders, partners, and regulatory counterparties.

Sales Director