ICAP Executive Search & Selection is one of the premium consultancies and part of ICAP People & Employment Solutions, the largest HR Services Provider in Greece and Cyprus. With more than 50 years of experience,we specialize in assessing and recruitingSenior to Middle-Level Executives across all sectors.

ICAP Executive Search, on behalf of our client, a well-established and innovative company in Athens, Greece, known for its strategic approach and proven expertise, is seeking to recruit a highly skilled and experienced Ho.Re.Ca Sales Manager.

Ho.Re.Ca. Sales Manager (Ref. 6065/HSM/ESS/GR)

Key Responsibilities

Develop and implement the strategic sales plan for the Ho.Re.Ca. channel.
Lead, guide, and develop the Ho.Re.Ca. sales team through on-the-job coaching.
Maintain close contact with the market through regular visits to key accounts and on-premise locations.
Monitor KPIs (sales performance, agreements, promotional activities, SKU distribution, portfolio development, etc.) and present reports to Senior Management.
Analyze performance indicators through BI tools (visits, strike rate, orders, coverage, etc.).
Conduct market analysis, assess competition, and identify emerging industry trends.
Negotiate and manage partnerships with wholesalers and on-premise accounts.
Coordinate effectively with cross-functional departments to ensure smooth execution of commercial activities.
Ensure correct implementation of commercial policy and company brand standards at the point of sale.
Participate in exhibitions, professional events, and promotional activities within the Ho.Re.Ca. channel.

Qualifications:

Bachelor’s degree in business or related field.
Postgraduate studies (MBA or Marketing Management) are desirable.
Minimum 5 years of experience in senior sales roles within the Ho.Re.Ca. channel, preferably in the FMCG sector.
Proven experience in team management and talent development.
Strong strategic planning and business analysis capabilities.
Excellent command of English and proficiency in MS Office.
Dynamic personality with strong organizational skills and a results-driven mindset.
Excellent negotiation, communication, and relationship-building skills with customers.
Ability to travel as required.

HO.RE.CA Sales Manager