Marketing Coordinator (Top-of-Funnel Growth)

Location: Remote
Department: Growth & Marketing
Type: Full-Time

About the Role

We are seeking a proactive, creative, and systems-driven Marketing Coordinator to build the company’s top-of-funnel engine from the ground up. This role is responsible for generating awareness, attracting qualified leads, and developing a consistent outbound marketing pipeline across Joaquin’s three businesses.

This person will leverage AI tools, content automation, and raw media assets (photos & videos) to produce a steady stream of high-quality content and convert visibility into qualified meetings for the sales team.

Key Responsibilities

Content Creation & Distribution

Create daily/weekly social media content using raw footage, photos, and field documentation.
Use AI tools (ChatGPT, Midjourney, Canva AI, Descript, etc.) to generate posts, captions, short-form edits, and promotional assets.
Maintain consistent posting cadence across platforms (Instagram, LinkedIn, TikTok, etc.).
Develop brand-aligned messaging for all three businesses.

Lead Generation & Funnel Building

Build and manage top-of-funnel marketing campaigns.
Identify and engage target accounts within the wine, vineyard, and agriculture ecosystems.
Launch basic advertising or boosted content campaigns to improve reach when needed.
Track and optimize lead flow using CRM and automation tools.

Outbound Support

Convert content engagement into qualified meeting opportunities.
Set appointments for the sales team, ensuring prospects meet basic qualification criteria.
Assist with email marketing, cold outreach, and nurturing workflows.

Analytics & Reporting

Monitor engagement, conversion rates, and content performance.
Provide weekly reports on KPIs such as leads generated, followers, and booked meetings.

Qualifications

2–5 years in marketing, social media management, or content creation.
Strong experience using AI tools to accelerate content creation.
Ability to turn raw photos/videos into compelling content.
Comfortable operating autonomously and building systems from scratch.
Experience in agriculture, wineries, or food & beverage is a plus but not required.

Marketing Coordinator - 16591