eCommerce Creative Strategist

(Performance Ads – VSL, UGC, Scripts, Visuals)
Full-Time | Remote | Salary + Bonus Potential

We are a fast-growing direct-to-consumer (DTC) brand portfolio seeking a high-performance Creative Strategist who lives and breathes performance marketing. If you understand what makes a scroll-stopper convert, love scripting hooks that hit, and can direct UGC, statics, and motion assets with strategic precision — this role is for you.

What You’ll Do

As our Creative Strategist, you’ll lead end-to-end creative strategy for several of our top-performing SKUs — spanning categories such as wellness, personal care, pet health, supplements, and lifestyle accessories. You’ll turn insights into thumb-stopping, revenue-driving creative across Meta, YouTube, and additional performance channels.

Core Responsibilities

Creative Strategy

Develop and lead multi-SKU ad creative across the full customer journey.
Build, test, and refine messaging angles, frameworks, and formats that drive conversions.
Use customer reviews, performance data, and market trends to guide prioritization of concepts and iterations.

Scripting & Concepting

Regularly script and develop concepts for:

VSLs (Video Sales Letters)
UGC and VO-led ads
Short-form social scripts & hooks
Static ad copy, angles, and concepts
Motion briefs (GIFs, animations, micro-motions)
Each concept must be emotionally resonant, platform-native, and conversion-optimized.

Review & Feedback Loop

Participate in creative review rounds with in-house production and editing teams.
Provide clear, constructive feedback to elevate creative quality and ensure alignment with brand tone and performance goals.

Cross-Functional Collaboration

Join weekly syncs with creative, production, and growth teams.
Support creator casting and brief development (e.g., using influencer/UGC platforms such as Insense).
Recommend workflow improvements, testing strategies, and creative iteration opportunities.

What Success Looks Like

Consistent delivery of high-impact creative that improves ROAS and lowers CPA.
Strong understanding of ecommerce trends, ad psychology, and performance-driven hooks.
Efficient output with fast turnaround times without sacrificing creative quality.
Ability to lean in during major campaign pushes, launches, or high-velocity testing sprints.

Your Toolkit

Experience developing creative for DTC brands in wellness, personal care, pet, or similar verticals.
Familiarity with performance metrics via Meta Ads Manager or equivalent analytics.
Ability to script, concept, direct, and brief editors, animators, and UGC creators.
Strong communication — responsive and collaborative across Slack and team calls.

Deliverables & Compensation

11 scripts per week, including:
- Static image concepts
- ElevenLabs / UGC scripts
- Iterations
- VSLs
Bonus potential tied to performance impact
Creative tests may be requested prior to long-term engagement
Flexibility to scale output quickly if the partnership hits its stride

Nice to Have

Experience writing emotionally resonant, storytelling-driven copy
Experience guiding or collaborating with creative teams

Next Steps

If you’re obsessed with performance-driven ad creative, want to scale with a growing brand portfolio, and love building creative that wins — we want to hear from you.

Please include links to ads, scripts, or VSL examples you’ve developed.

Creative Strategist - 16612