About the Company

Our client is a global technology-focused organization specializing in Enterprise Resource Planning (ERP) and digital transformation solutions. We are seeking a proactive and tech-savvy marketing leader to join the team and drive commercial success through compelling, integrated marketing strategies.

Digital Marketing Manager (Tech Industry)

Location: Sri Lanka (Remote to start, will transition into a hybrid role)

Role Summary

The Digital Marketing Manager is responsible for developing, executing, and optimizing all multi-channel marketing efforts to elevate the brand and drive engagement within the technology sector, particularly in the ERP and digital transformation space. This role requires strong hands-on experience in content creation, digital tools, and translating complex technical concepts into accessible, engaging marketing messages.

Key Responsibilities

1. Multi-Channel Campaign Execution

Develop and execute comprehensive multi-channel marketing campaigns across all digital and content platforms.
Maintain a consistent and professional brand presence across all public platforms using social media scheduling tools.

2. Digital Content Creation & Management

Craft compelling content using excellent written and verbal communication skills, ensuring clarity and impact for a B2B audience.
Translate complex technical concepts (related to ERP and digital transformation) into clear, accessible, and commercially engaging marketing materials.

3. Strategy & Collaboration

Work closely with cross-functional teams to align marketing strategies and initiatives directly with core business objectives and goals.

What We’re Looking For (Required Qualifications)

Proven, hands-on experience in a dedicated tech-focused marketing role.
Specific familiarity with the ERP or digital transformation sector preferred.
Demonstrated hands-on experience utilizing Canva, and social media scheduling tools.
Strong portfolio showcasing content creation skills across various formats and platforms.
A highly collaborative mindset and proven ability to successfully work with cross-functional teams.
Experience with SEO (Search Engine Optimization), including optimizing landing pages, blog content, and metadata to improve search rankings.
A strong understanding of LinkedIn marketing strategies and execution.
The ability to interpret basic marketing analytics to iterate quickly and optimize campaign effectiveness.
Direct experience in B2B or tech-focused marketing, particularly within the SAP or Microsoft ecosystem.