Position: LATAM Marketing Manager
Type of Contract: Independent Contractor
Working Hours: 9am-6pm EST Monday to Friday
Salary Range : $2.500 - $3.000 USD (Depending on experience)

About the role
We are looking for a highly driven and performance-oriented LATAM Marketing Manager to lead and execute our digital growth strategy. This role is ideal for someone with strong experience in e-commerce and performance marketing who understands how to scale Direct-to-Consumer (DTC) brands. You will own the full marketing funnel — from paid acquisition and content strategy to influencer marketing and revenue optimization — while being fully accountable for performance metrics and growth outcomes.

This is a hands-on role. We are not looking for someone who only manages agencies — we need someone who can both think strategically and execute effectively.

Responsibilities:

Performance Marketing & Paid Media

Manage and optimize paid campaigns across Meta Ads (Facebook/Instagram) and Google Ads.
Scale profitable campaigns while maintaining strong ROAS and efficient CAC.
Conduct ongoing testing (creatives, audiences, funnels, offers).
Monitor attribution, tracking, and data accuracy.
Own paid acquisition strategy across the full funnel.

E-Commerce Growth & Optimization

Drive revenue growth through continuous funnel optimization.
Improve conversion rates across product pages and checkout.
Analyze performance data and implement data-backed decisions.
Collaborate on pricing, offers, and promotional strategies.

DTC Brand Building

Develop and execute marketing strategies aligned with DTC growth.
Strengthen brand positioning, especially within beauty, luxury, or premium markets.
Ensure cohesive messaging across all channels.

Content Strategy & Social Growth

Lead content strategy aligned with performance goals.
Oversee UGC and influencer campaigns to drive awareness and conversions.
Manage social media growth initiatives tied to revenue impact.
Identify creative trends and performance-driven content opportunities.

KPI Ownership & Reporting

Own and report on key performance metrics:
- ROAS
- CAC
- Conversion Rate
- Revenue Growth
- Customer Lifetime Value (LTV)
Build actionable reporting dashboards and present insights.
Proactively identify growth opportunities and performance gaps.

Requeriments:

4+ years of experience in e-commerce marketing.
Strong hands-on experience with Meta Ads and Google Ads (required).
Proven track record scaling DTC brands.
Experience in beauty, luxury, or premium consumer brands (preferred).
Strong understanding of paid media attribution and analytics.
Experience managing influencers, UGC strategies, and social growth.
Comfortable owning revenue and growth KPIs.
Ability to operate both strategically and tactically.
Strong analytical skills and performance-driven mindset.
Advanced English communication skills.

What We’re Looking For

A growth-oriented, data-driven marketer.
Someone who thrives in fast-paced environments.
A proactive problem-solver who brings ideas, not just execution.
A hands-on leader who takes ownership of outcomes.
A strategic thinker who understands both brand and performance.

What Success Looks Like

Sustainable increase in revenue and profitability.
Improved ROAS and lower CAC.
Higher conversion rates across the funnel.
Stronger brand positioning in the DTC space.
Consistent performance-driven content and acquisition strategy.

LATAM Marketing Manager - 49182181984