Senior Media Buyer – Mobile Apps (Meta + Google)

We are seeking a Senior Media Buyer with deep, hands-on experience scaling mobile app acquisition across Meta and Google App Campaigns. This is not an e-commerce role — you must have a track record of managing $100k+ per month in app-focused budgets, optimizing for installs, activations, trials, and subscription revenue.

You will partner directly with the founder and support a small portfolio of high-velocity mobile products. If you’ve spent the last few years pushing serious budgets, iterating creative at speed, navigating platform volatility, and driving efficient CAC in the App Store / Play Store ecosystems… you’ll thrive here.

What You’ll Do

1. Meta & Google Performance Buying

Own daily performance, pacing, and optimization across Meta + Google App Campaigns, managing $100k–$250k/month in combined spend.
Actively optimize bids, budgets, audiences, placements, and creative — no passive, set-and-forget buying.
Diagnose performance changes quickly using cohort data, SKAN / GA4 signals, funnel analytics, and subscription metrics.
Build, refine, and scale structured frameworks for creative testing, targeting strategy, and bidding models.
Maintain predictable CAC and improve ROAS at the subscription and LTV levels.

2. Creative Strategy & Production

Direct creative strategy by telling the team exactly what to make — statics, UGC, motion graphics, hooks, angles, formats.
Work with internal/external creators to build briefs based on performance realities, not guesswork.
Develop a clear POV on:
- What is performing for app-install advertising in today’s environment
- High-velocity variation testing and micro-concept ideation
- When to refresh, when to cut, and when to push scale
Establish a reliable system: creative testing → analysis → scaling → replacement.

3. Analytics, Reporting & Insights

Deliver weekly performance reporting with clarity: what happened, why it happened, and what you are doing next.
Understand how App Store / Play Store conversion rates influence acquisition efficiency.
Identify early signs of learning phase traps, audience burnout, creative fatigue, or platform-side instability.
Make decisive, informed recommendations rooted in experience — not theory.

4. Growth Strategy & Experimentation

Recommend channel expansion tests (ASA, TikTok, YouTube, Display) when beneficial — while maintaining focus on Meta + Google as the core.
Build experimentation frameworks with real hypotheses, measurable outcomes, and fast iteration cycles.
Partner with product, engineering, and analytics to align acquisition insights with onboarding, retention, and product improvements.

Who You Are

You have personally owned and managed $100k+/month in Meta + Google App Campaigns for mobile apps.
You deeply understand SKAN limitations, messy attribution, delayed signals, and how to optimize through them.
You are a performance marketer first — structured, analytical, and methodical.
You bring a strong creative POV and are comfortable calling out concepts that won’t scale.
You thrive in fast-moving, “ship fast, learn fast” environments.
You stay calm through volatility, platform swings, and shifting LTV curves.
You build repeatable systems that make testing, scaling, and reporting more predictable.

What Success Looks Like

CAC stabilizes and improves consistently.
Creative testing yields actionable learnings — not noise.
Meta + Google remain efficient even as budgets scale upward.
Forecasting improves because reporting becomes clearer and more reliable.
High-performing creatives are produced consistently across multiple formats.
Acquisition improves across the entire funnel: install → activation → trial → subscription.
The acquisition engine becomes smoother, more systematic, and more data-driven.

About the Product

Our flagship product is a widely used, cross-platform AI-powered note-taking app (iOS, Android, Desktop, Web). It helps users capture conversations, meetings, and ideas using advanced transcription and AI-generated summaries — all securely stored in the cloud.

We move quickly, experiment aggressively, and care deeply about building tools people rely on every day.

Senior Media Buyer – Mobile Apps (Meta + Google) - 16927