Head of Amazon Advertising & Performance Marketing

Location: Remote (Preference for Western / Western-aligned time zones)
Type: Full-Time
Reports to: CEO
Compensation: Top-decile base + aggressive profit-based upside

The Role – In One Sentence

You are the money engine on Amazon.

You own every dollar that comes in the door through Amazon PPC/DSP and retail media — and you know exactly how to turn ad spend into profitable, compounding growth. No excuses, no “seasonality,” no “the algorithm changed.”

Amazon is your home field. Other channels are tools you wield to support it.

First 90 Days – Non-Negotiable Outcomes

If this doesn’t excite you as a challenge, this isn’t your role.

Full Amazon Audit – Nothing Unchecked
- Sponsored Products, Sponsored Brands, Sponsored Display, DSP
- Campaign structure, keyword targeting, audience segmentation, placements
- Listing quality: titles, bullets, images, A+ content, reviews, pricing, bundles
  → Result: full teardown with clear kill/scale/rebuild plan.
New Testing Machine Live (Amazon-First)
- Minimum 20 new tests/week across: keywords, bids, creatives, angles, funnels, audiences
- Systematic framework for A/B testing and rapid iteration
- Clear “what we test / why we test / how we decide” playbook
Amazon Profitability Benchmarks Hit or Clearly Tracked Toward
- Target TACoS, ACOS, and blended ROAS defined and tracked
- Path to 3.5×+ blended ROAS across Amazon and supporting channels on meaningful spend
- $200k+/month in controlled, profitable ad spend (or ready to scale to that level sustainably)
Founder Independence
- Zero reliance on the CEO for copy, angles, hooks, or approvals
- You bring the ideas, tests, and decisions — Founder stays in vision and product, not ads.

What You Own

You are Head of Amazon Ads, but you understand the whole growth ecosystem.

Amazon – Your Core Battlefield

Amazon PPC: Sponsored Products, Sponsored Brands, Sponsored Display
Amazon DSP strategy and optimization
Keyword research, search term mining, and negative keyword strategy
Campaign architecture (structure for scale, not chaos)
Bid strategies (down-only, up/down, fixed bids, placement adjustments)
TACoS/ACOS optimization and margin protection
Launch strategy for new products, variants, and bundles

Conversion & Creative

Listing optimization: titles, bullets, imagery, A+ content, brand store
Review strategy, social proof, and UGC alignment with Amazon page assets
Creative strategy for Amazon ads (thumbnails, video, lifestyle, comparison ads)
Angle and hook testing: performance-driven storytelling specifically for Amazon shoppers

Cross-Channel Support (Performance Marketing)

Using Meta / Google / YouTube / TikTok selectively where they support Amazon growth
Retargeting / remarketing flows that drive back to Amazon or DTC as needed
LTV/CAC modeling across channels with Amazon as the core revenue driver

Measurement & Economics

LTV/CAC and payback windows on Amazon-first journeys
Blended ROAS across Amazon and supporting channels
Reporting that the CEO can scan in 5 minutes and know exactly what’s working

You don’t just “run ads.” You design the acquisition system that scales profitably.

Mandatory Prerequisites – No Exceptions

We will check. This is not a “figure it out as you go” seat.

You have personally scaled Amazon advertising profitably for a CPG/supplement or similar product brand.
- Not agency “I advised” fluff. Actual ownership of P&L outcomes.
- You can point to real brands, real spend, real results.
You have taken a brand from weak returns (<2× ROAS / unprofitable TACoS) to strong performance (4×+ ROAS or materially improved TACoS) in under 6–9 months.
- Before/after numbers and what you changed.
You still run accounts yourself.
- No “I just manage the team now” distance.
- You’re in the platforms, making decisions, and testing ideas.
You can look at a search term report, listing, or ad creative and have a strong POV in under 30 seconds.
- Pattern recognition from heavy reps, not vibes.

How You’ll Be Judged

This is a scoreboard role. You will live and die by the numbers:

Blended ROAS across Amazon and supporting channels
Amazon TACoS and ACOS by product line
New customer CAC (Amazon-first and blended)
Margin after ad spend (not just top-line hero screenshots)
Speed of learning – a new winning angle or structure every 7–14 days

If you need “more time” and “more budget” before you can show results, this will be a painful role. If you love moving fast and pressure-testing your ideas, you’ll thrive.

How to Apply

Send your CV + a short Loom video

In your Loom (5–7 minutes), answer:

Biggest Amazon (or Amazon-led) turnaround you’ve ever led
- What was the monthly spend, TACoS/ROAS before vs. after, and what levers you pulled.
Current training routine + proof you live it
- Show us how you train, compete, or otherwise live the athlete lifestyle.
One Amazon angle, structure, or campaign strategy you’d test for a fast-growing supplement/CPG brand tomorrow — and why.

This is not a “VP of Marketing” vanity title.

This is the Head of Amazon Growth in a brand that intends to dominate its category and expects its acquisition leader to think — and operate — like an owner.

Apply only if you’re ready to own the numbers end to end.

Head of Amazon Ads - 17019