Hearing Dogs for Deaf People – Associate Director of Performance Marketing

Location: Hybrid working with some travel to Hearing Dogs offices in either Buckinghamshire or East Yorkshire.

Salary: £65-70,000 per annum.

Contract: Permanent, full-time hours.

Hearing Dogs for Deaf People, whose mission is build confidence, companionship and connection for people with hearing loss, is seeking a talented Associate Director of Performance Marketing to drive marketing activities that will help them expand their reach, mobilise support and build understanding and awareness.

Hearing Dogs for Deaf People has been creating life-changing partnerships between hearing dogs and deaf recipients since 1982. As well as acting as an ear to their partners and alerting them to sounds, the charity’s clever and expertly trained dogs help deaf people to live life with confidence and independence, whilst providing love, companionship and emotional support. This is coupled with the provision of emotional and practical support services for anyone with hearing loss.

Following on from a strategic review, the charity is now entering an exciting period of growth and expanding their Individual Giving Directorate, to enable them to transform many more lives across the UK.

Playing a pivotal role in supporting this growth, the Associate Director of Performance Marketing is a newly created and influential position with significant scope to shape how Hearing Dogs grows their supporter base, sustains their supporter and volunteer community and attracts more people to their services through impactful digital and multi-channel marketing. The postholder will lead marketing activity that is insight-led and audience focused to ensure that each campaign strengthens connection, builds loyalty and generates sustainable income. This includes being responsible for growing the charity’s flagship Puppy Sponsorship programme to increase value and volume, establishing a legacy marketing programme and identifying opportunities for cross-selling and deeper engagement across all products.

The ideal candidate will be a senior strategic leader responsible for driving individual giving growth and supporter retention through digital and multi-channel marketing. You will have a strong commercial, income generation and digital background, you will lead marketing that is insight led and have a deep understanding of how AI technologies can help the charity enhance performance. Advanced skills in using data, analytics and audience insight to shape strategy, optimise campaigns and measure impact will be essential, alongside strong leadership and people management skills, with the ability to inspire and develop high-performing teams. Finally, you will have excellent communication, influencing and stakeholder management skills at a senior level.

This is an exciting opportunity to help Hearing Dogs shape their future with the flexibility of hybrid working remotely and spending time at Hearing Dogs’ stunning offices, with friendly and passionate staff and their four-legged friends.

If you want to lead the pack and help deaf people live well with hearing loss Please download our Candidate Pack for further information [PDF], which includes details on how to apply.

Closing date: Monday 26th January, 9.00 am.

Associate Director of Performance Marke...