Do you see territories as growth engines and relationships as long-term assets?
We have something for you!

We are currently seeking an Area Sales Manager.

Our client operates within the broader FMCG sector and is actively expanding its B2B and HoReCa footprint across multiple regions. As an Area Sales Manager, you will own a defined territory, lead a local sales team, and drive sustainable growth through network expansion, key account development, and strong execution in the field.

Reporting to Commercial Management, you will translate strategy into measurable commercial results in a fast-paced FMCG environment.

Key Responsibilities

Develop and implement area-specific sales plans aligned with overall commercial strategy and growth objectives.
Manage, coach, and support a sales team within the assigned territory, fostering accountability, motivation, and high performance.
Grow and strengthen the B2B customer base, with emphasis on HoReCa, wholesalers, and strategic accounts.
Identify new business opportunities through market mapping, prospecting, and network expansion.
Build long-term relationships with key customers, ensuring strong collaboration, trust, and commercial value.
Monitor market trends, competitive activity, and customer behavior to proactively adjust sales tactics.
Ensure effective execution of pricing, promotions, and commercial agreements in the field.
Track sales performance, KPIs, and forecasts, providing clear reporting and insights to management.
Collaborate closely with internal teams (marketing, supply chain, customer service) to ensure smooth execution and high customer satisfaction.
Provide structured market feedback to support the development of new products, services, or commercial initiatives.

Qualifications & Candidate Profile Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field.
Minimum of 5 years of experience in a sales role within FMCG & the HoReCa market.
Proven experience in managing territories and developing distribution networks.
Demonstrated ability to lead, motivate, and develop sales teams.
Strong negotiation and relationship-building skills, with a customer-first mindset.
Commercial acumen with solid numerical skills and attention to detail.
Strategic thinker with a hands-on, results-driven approach.
Excellent communication skills in both Greek and English.

Compensation & Benefits

Competitive monthly gross salary
Performance-based bonus scheme, linked to clearly defined sales targets
Ticket Restaurant benefit
Company car
Mobile phone & laptop
Private Medical Insurance
Continuous learning, development, and career growth opportunities within a dynamic FMCG environment

Ready to Ground your Talent?

-Area Sales Manager-