Job Title: Growth Marketing Specialist
Working Hours: M-F CST
Compensation: $1,200–$1,800/month + performance bonuses based on KPIs; reviews every 90–120 days

About the Company:
We are a mental health company merging top-tier therapeutic care with remote accessibility. Our mission is to make mental health support accessible and effective through both insurance and private-pay clients.

Role Overview:

hiring a full-time Marketing & Growth Specialist VA to own execution across our marketing and referral channels. The primary purpose of this role is to generate a consistent flow of qualified clients entering intake so clinician caseloads can be filled predictably as the practice scales.

This is an execution-first growth role, not a senior strategy, branding, or social-only position. The ideal candidate is comfortable owning paid ads, funnels, and lead generation while producing clear, trust-building marketing assets aligned to women’s mental health.

Due to the nature of our audience and brand focus in women’s mental health, female candidates are strongly preferred.

Core Responsibilities

Marketing & Demand Generation

Own and optimize Meta (Facebook & Instagram) ad campaigns
Support Google Ads where appropriate
Build and iterate simple landing pages for key clinical niches
Monitor campaign performance and make ongoing optimization decisions
Diagnose and improve lead quality and conversion outcomes

Content & Brand Execution

Create and schedule on-brand content using Canva
Produce professional, trust-building assets aligned to women’s mental health
Ensure creative and messaging support lead generation and conversion, not just engagement

Digital Presence & Trust

Maintain and optimize Google Business Profile
Support basic website updates and SEO tasks
Assist with generating and managing client reviews

Lead & Referral Support

Track leads and referral sources
Support referral outreach systems (OBGYNs, women’s health providers, community partners)
Maintain simple reporting on lead flow and performance trends

Out of Scope

Conducting intake sessions
Scheduling clinical appointments
Clinical screening or diagnosis
Billing or general administrative support

Required Experience

Hands-on experience independently running Meta ad campaigns
Experience creating and scheduling content using Canva
Familiarity with Google Business Profile management
Basic understanding of funnels, lead tracking, and performance reporting
Ability to work independently from SOPs with minimal oversight

Nice-to-Have

Google Ads experience
Healthcare or mental health industry exposure
Referral outreach or partnership support experience

What Success Looks Like

Consistent flow of qualified leads entering the intake pipeline
Marketing-attributed booked intakes increasing over time
Improved predictability in clinician caseload fill
Reduced founder involvement in day-to-day marketing execution

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