Position Title: Content Writer
Location: St. Petersburg, FL (Downtown office)
Compensation: $60,000-$75,000 (depending on experience)

About the Job:

Lakeside HR Group has been engaged by our client to recruit a Content Writer to join a strategy-led, boutique marketing agency focused on brand storytelling, digital presence, and content that drives real business results. This agency partners long-term with B2B organizations, often at pivotal branding or growth stages, to help them show up as polished, credible, and established in their markets.

This is a writing-forward, strategy-supported role ideal for a thoughtful, client-ready writer who enjoys shaping brand voice, interviewing stakeholders, and creating meaningful long-form content. While social media content is part of the role, the primary focus is on blogs, case studies, newsletters, website copy, and campaign storytelling, with social content supporting broader initiatives.

Key Responsibilities:

Write high-quality content across multiple client accounts, including blogs, long-form articles, case studies, newsletters, campaign emails, product descriptions, and website copy
Develop social media copy that supports broader content strategies and campaigns; manage scheduling and posting across platforms
Rewrite and optimize content for clarity, performance, and audience engagement
Collaborate closely with the Founder and Creative Director on messaging, positioning, and strategic direction
Assist with content calendars, editorial planning, and campaign concepts
Interview client stakeholders to gather insights and translate them into compelling, audience-focused narratives
Write consistently in each client’s brand voice while adapting tone and messaging across multiple brands
Work alongside designers and video team members to ensure copy aligns with and enhances visual assets
Edit, proof, and refine content to ensure clarity, grammar, and brand alignment

Required:

4+ years of professional writing experience with a portfolio demonstrating long-form editorial, web and marketing copy, and social content (B2B experience required; agency, manufacturing or business services experience preferred)
Ability to adapt tone, voice, and messaging across multiple brands and industries
Experience writing blogs, case studies, newsletters, product descriptions, and campaign copy
Working knowledge of SEO best practices and writing for web layouts
Comfortable interviewing client stakeholders and translating insights into clear messaging
Experience with CMS platforms such as WordPress or Shopify and social media scheduling tools is preferred
Strong attention to detail, organization, and ability to manage deadlines across multiple clients
Familiarity with StoryBrand or similar narrative-based frameworks (preferred)
Collaborative, independent, and comfortable taking direction while contributing ideas
Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field (preferred)
Ability to use AI tools responsibly to enhance efficiency while maintaining original, thoughtful, differentiated content

Benefits:

Salary range of $60,000–$75,000
PTO
Paid holidays
401(k) with employee contributions
Opportunity to grow alongside a close-knit, creative team in a collaborative studio environment

About Lakeside HR Group:

At Lakeside HR Group, we understand that finding the right job is essential for your career success. We are a boutique human resources consulting and recruiting firm dedicated to providing personalized, tailored solutions. When you partner with us, you are not just getting a recruiter; you are getting the entire Lakeside team working together to support your career goals.

Partner with Lakeside HR Group. We are more than a recruiting firm — we are your partners in achieving your career aspirations.