On-Trade Territory Sales Manager – Beer Quality & Dispense Services
Avani Solutions
London / South of England – Field Based
£45,000 basic + commission | PHEV company car | Permanent

Avani Solutions is a dedicated service provider specialising in beer line cleaning, dispense hygiene, cellar services, quality audits and training that help pubs, bars and hospitality venues deliver the best possible draught beer experience. Our mission is that “one day, every pint served will be perfect,” and we work across the on-trade to support both customer satisfaction and operational performance.
Due to continued growth, we are recruiting an On-Trade Territory Sales Manager to take ownership of the South of England territory. This is a field-based sales role ideal for someone passionate about beer quality, deeply familiar with on-trade environments, and experienced in building strong commercial relationships with hospitality venues.

Role Overview
You will manage and develop a defined southern region, driving new profitable sales opportunities while nurturing key relationships across pubs, bars and other on-trade customers. You will represent Avani’s suite of services — from extended interval beer line cleaning and dispense hygiene to bespoke quality audits and training solutions — to help every venue maximise beer quality and minimise waste.

Approx. 80% new business development
Approx. 20% key account management

What’s on Offer

£45,000 basic salary + commission
Annual team bonus and individual performance bonus
Fully expensed PHEV company car
28 days holiday
Company pension
Hospitality-related discounts
Personal Trainer
Team events

Key Responsibilities

Own and grow the on-trade territory across the South of England
Present Avani Solutions’ beer quality services — including ProClean, ProClean PLUS, SOS Rescue Cleans, Beer Quality Audits, and training workshops — to new and existing customers Avani Solutions
Build and strengthen customer relationships with licensees, bar owners and hospitality operators
Generate and manage a strong sales pipeline using CRM
Collaborate with internal teams on regional account planning
Represent Avani Solutions at industry events and trade shows
Drive consultative sales conversations focused on enhancing beer dispense quality and operational efficiency

About You

Experience in field sales within the hospitality, on-trade, beer, brewery or related sectors
A commercial mindset with a passion for helping customers deliver outstanding beer quality
Excellent communicator with strong relationship and negotiation skills
Proficient with CRM and sales tools
Strong presentation skills and confidence in the field
Full, clean UK driving licence

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