Job Title: Marketing Director – (F&B)

Location: Bahrain
Industry: Food & Beverage

Position Summary

The Marketing Director – F&B is responsible for leading brand strategy, marketing performance, and customer engagement across a portfolio of premium food and beverage concepts. The role focuses on strengthening brand equity, driving footfall and revenue, and ensuring consistent brand positioning across all dining formats, including fine dining, casual dining, and lifestyle concepts.

This role works closely with senior leadership and business unit heads to develop and execute integrated marketing strategies that support commercial growth and long-term brand value.

Key Relationships

Chief Executive Officer (CEO)
Chief Operating Officer (COO)
Business Unit Heads & Restaurant Leadership
Marketing Team (All Levels)
Guests & Loyalty Members
Vendors, Agencies & Strategic Partners
Media & Influencers

Key Responsibilities

Define and lead group-wide marketing and brand strategy for multiple F&B concepts
Develop marketing strategies for new restaurant launches and existing brands
Oversee execution of integrated campaigns including digital, social media, PR, influencers, events, and partnerships
Drive brand awareness, guest acquisition, and repeat visitation
Collaborate with operations to align promotions, menus, and seasonal campaigns
Lead customer engagement, CRM, and loyalty initiatives
Manage market research, guest insights, and competitive analysis
Ensure brand consistency across all touchpoints including restaurants, menus, digital platforms, and packaging
Build strategic partnerships and oversee media relations
Plan and manage annual marketing budgets and track ROI
Lead, mentor, and develop high-performing marketing teams
Manage agencies, creative partners, and suppliers
Stay ahead of F&B trends, dining behavior, and digital innovation

Skills & Core Competencies

F&B Brand Strategy & Multi-Concept Marketing
Digital Marketing, Influencer & PR Management
Campaign Planning & Execution
Guest Experience & Loyalty Programs
Market Research & Consumer Insights
Budgeting & Financial Planning
Leadership & Stakeholder Management

Qualifications & Experience

Senior marketing leadership experience within the Food & Beverage industry
Proven experience managing multiple restaurant brands or concepts
Strong understanding of F&B consumer behavior and dining trends
Experience leading integrated digital and offline marketing campaigns
Excellent communication, presentation, and negotiation skills
Strong commercial mindset with data-driven decision-making
Proficiency in Microsoft Office and marketing platforms
Excellent command of English and Arabic

Personal Attributes

Strategic, creative, and commercially driven
Strong leadership and people management skills
Highly organized with the ability to manage multiple brands simultaneously
Results-oriented and adaptable in a fast-paced F&B environment