Location: London (Hybrid)
Salary: £90,000 per annum
Contract: Permanent

Every child deserves to be safe, loved, and free from abuse. At the NSPCC, that belief drives everything they do.

The NSPCC is one of the UK’s oldest and largest children’s charities, and today their mission has never been more urgent. From tackling the challenges of online safety to delivering vital frontline services, the organisation is responding every day to the changing world children are growing up in.

This is a pivotal moment for the NSPCC as they establish an Engagement & Fundraising Directorate to modernise how they connect with supporters and unlock new opportunities for growth. Key to that team is a visionary, and collaborative leader to join the charity as their Director of Public Engagement, leading work to engage and motivate public audiences to support their work.

What You’ll Do

As the new Director, you will lead the development and delivery of public engagement and income‑generation strategies and drive an insight‑led understanding of NSPCC’s public audiences, shaping segmentation, motivations and long‑term value plans. You will also oversee an integrated, multi‑channel marketing that grows and retains supporters and boosts sustainable net income. As well as creating engaging propositions and products, you will be responsible for leading an integrated supporter-development approach across all audiences and fostering a high‑performing, collaborative culture.

This is a rare opportunity to shape the future of the charity’s public engagement, leading bold, audience-driven strategies that unlock significant and sustainable funding to help protect children for generations to come.

Who You Are

You will bring a proven record of driving income growth at scale, with deep expertise in consumer marketing, fundraising and supporter engagement, including digital. You’ll be an experienced fundraising and marketing leader of large, diverse teams, skilled at guiding transformation with clarity and resilience, and inspiring public audiences. Strategic and able to make high-impact decisions quickly under pressure, you are an outstanding communicator who can inspire trust and build strong relationships at every level.

Above all, you’ll be driven by the belief that together, we can end child abuse.

Ready to Learn More?

Click below to view our full Candidate Pack for everything you need to know including how to apply.

Need an accessible version in Word? No problem just email us at talent@aawpartnership.com and we’ll send one your way.

Closing date: Monday 9th March, 9am