Amplify the existing community foundation by continuing to cultivate an engaged, loyal community and build an influencer program from the ground up.

JOYRIDE

JOYRIDE is a better-for-you candy brand dedicated to delivering moments of joy through delicious, flavor-packed candy chock-full of feel-good ingredients. With less sugar than the leading brands, no artificial colors, sweeteners, or preservatives, and over two million followers on social media (@joyridesweets), JOYRIDE is rapidly growing and redefining what better-for-you candy tastes, looks, and feels like.

What You Will Do

You’ll help bring JOYRIDE’s voice to life across TikTok, Facebook, and beyond, while kicking off influencer seeding + VIP moments that make the community feel genuinely connected. You’ll own day-to-day community engagement (comments, DMs, sentiment) and help shape how JOYRIDE shows up across channels outside of Instagram. You’ll also build and manage creator relationships—supporting outreach, gifting, and partnerships that drive buzz and brand love.

Responsibilities:

Oversee community management to grow engagement, shape sentiment, and ensure timely, on-brand responses.
Lead JOYRIDE’s influencer seeding program, including monthly gifting, list management, outreach, and relationship nurturing.
Build and manage influencer partnerships for key activations from discovery through execution, ensuring creators feel genuinely connected to the brand.
Develop and execute VIP mailer strategies tied to key campaigns, launches, and brand activations.
Monitor social and cultural trends to identify real-time opportunities for JOYRIDE to show up in relevant, playful, and brand-forward ways.
Track, analyze, and report on influencer, community, and social performance, using insights to optimize future strategies.
Monitor organic content, DMs, paid ads, and external channels where JOYRIDE is mentioned to track sentiment, surface insights, and flag opportunities or risks in real time.
Create a JOYRIDE VIPs group to foster stronger community engagement with the brand’s biggest fans.

Who You Are

The ideal candidate is deeply plugged into the ever-evolving social landscape, highly community-minded, and energized by bringing the brand to life through conversation. You’re a strong communicator with a sharp eye for what’s trending, and you know how to turn everyday interactions into real community moments. You’re organized, proactive, and excited to build creator relationships that help JOYRIDE grow in a fun, authentic way.

Qualifications:

2-3+ years of experience working on a social media or influencer marketing team for CPG and/or creator-founded brands
Proven expertise across TikTok, Instagram, and Facebook
Experience with social media management platforms (Sprout Social preferred)
Analytical mindset with the ability to develop and measure marketing, influencer, and community KPIs
Strong understanding of influencer and social media trends
Strong copywriting skills with a knack for brand voice and consistency
Experience developing campaign calendars and managing content pipelines
Highly collaborative, with experience working cross-functionally and with influencer partners
Strong organizational skills and the ability to manage multiple projects in a fast-moving environment

Benefits

Competitive salary and performance-based bonuses
Comprehensive health and vision insurance
Remote work environment
PTO
Opportunities for professional development and career growth

Influencer & Community Manager