Role: Creative Production Lead – Meta Ads

Focus: High-Performance Ad Creative (Trust-Based Marketing)
Start: ASAP

Overview

We’re looking for a Creative Production Lead for Meta Ads who lives and breathes performance creative. This role is not social media management, not influencer coordination, and not someone who needs daily hand-holding.

Your job is to concept, produce, test, and iterate winning Meta ads—fast, data-driven, and without ego.

Time split:

65% Meta ad creative (testing & scaling)
35% creating shorts and repurposing content for Facebook, using this as a testing ground for new creative angles

What You’ll Own

End-to-end ad creative production for Meta (Facebook & Instagram)
Developing 1–2 new ad concepts per week, each with 3–5 creative variations
Turning raw, imperfect footage (UGC, shop clips, customer videos) into high-trust ads
Repurposing and re-editing existing content into performance creatives
Producing static ads when appropriate
Testing hooks independently and rotating them strategically
Documenting learnings from losing ads and scaling winners aggressively

KPIs You’ll Be Measured On

Volume of high-quality, testable creatives produced
Creative acceptance rate above 80%
Every winning ad receives 3–5 hook variations (video or static)
Losing ads are clearly documented with learnings
Clear creative direction delivered consistently (e.g. “Here’s an ad pack for Product X with 5 hooks + 2 statics”)

What You Must Understand

The difference between cold ads, retargeting ads, and educational ads—and how to deploy each
How to market to older, trust-based buyers who are skeptical of hype
Why trust beats flash for our demographic (including retired military)
How and why to optimize the first 3 seconds of an ad
That good ideas die quickly if the data says so

Tools & Skills

Strong video editor (pro-level not required, effectiveness is)
Comfortable with Meta Ad Library, Foreplay, TikTok Creative Center, or similar tools
Competitor and market research in DIY / Hard Goods preferred
Ability to reverse-engineer winning angles and apply them creatively

The Mindset We Want

Ad Creative Strategist first, creator second
Winners-only mindset: you are not emotionally attached to ideas
Data-driven: you speak in hook rate, hold rate, CTR, not vibes
Proactive: you tell us what content to create to fuel better ads
Creative flair, including comfort with “weird humor” when appropriate

What We Do NOT Want

Low-volume ad output
A social media manager who “also makes ads”
Influencer managers
Someone who needs daily direction
Someone who needs hooks handed to them
Anyone who blames the algorithm instead of the data
Anyone who doesn’t understand trust-based marketing

54615924791 -Creative Production Lead for Meta Ads: (LATAM/South Africa)