Position: Web Developer

Location: Remote - Open to LATAM / South Africa

Role Purpose

We are transitioning from a primarily brick-and-mortar model to a direct-to-consumer (D2C) and subscription-led digital strategy. The current website is clunky, expensive to maintain, and a major blocker to growth.

The Web Developer will own the overhaul, optimization, and ongoing management of the Shopify website, ensuring it supports:

A new subscription program.
A Q3 2026 product launch (innovative coffee byproduct).
Scalable, cost-effective digital growth.

This role is critical to unlocking revenue, improving customer experience, and reducing ongoing development costs.

Key Responsibilities

Website Development & Ownership (Primary)

Lead the rebuild and optimization of the existing Shopify website.
Improve backend usability, speed, stability, and scalability.
Implement subscription functionality and D2C best practices.
Support product launches, promotions, and landing pages.
Ensure mobile responsiveness, performance optimization, and SEO fundamentals.
Manage integrations (payments, subscriptions, analytics, email, etc.).
Reduce reliance on expensive external agencies by owning ongoing site updates.

Conversion & Growth Support

Collaborate with leadership to support D2C growth initiatives.
Implement CRO (Conversion Rate Optimization) improvements to increase conversion rates.
Track and report on website performance and user behavior.
Ensure the website is launch-ready for Q3 2026 initiatives.

Required Skills & Experience

Proven experience as a Shopify Web Developer.
Strong understanding of D2C and eCommerce best practices.
Ability to work independently and take full ownership of a website.
Experience with subscriptions, product launches, and scaling eCommerce sites.
Comfortable working remotely and asynchronously.
Strong problem-solving and cost-conscious mindset.

Optional / Add-On Skills (Nice to Have)

These are not required, but highly valuable:

Digital marketing support (email, paid ads, landing pages).
Social media integration and content optimization.
AI tools for marketing, automation, or content creation.
Basic design sensibility (UX/UI best practices).

Web Developer (LATAM/South Africa) - 17626