Job Title: Sales Development Representative (SDR)

About the Role
We are looking for a highly motivated Sales Development Representative (SDR) to act as an extension of our sales team. This role is focused on generating qualified meetings and pipeline opportunities through consistent outbound and inbound sales development. The ideal candidate is process-driven, persistent, and comfortable leveraging AI tools to scale and personalize outreach. A background in ServiceNow or another ITSM tool is highly desirable.

Key Responsibilities

Perform outbound sales development via email, LinkedIn, and light calling
Use AI tools to draft and personalize outreach messages, follow-ups, and call scripts
Qualify inbound and outbound leads and move them through the sales pipeline
Book meetings and generate qualified sales opportunities for the sales team
Maintain accurate and up-to-date CRM records as leads and deals progress
Follow defined sales processes while continuously optimizing outreach and messaging
Collaborate closely with the sales team to improve conversion and pipeline quality

Ideal Candidate Profile

Strong written and verbal English communication skills
Comfortable with outbound sales motions and high-volume outreach
Experience using AI tools (e.g., ChatGPT, CRM AI features, sequencing tools)
Familiar with CRM systems and sales engagement platforms
Process-driven, persistent, and not afraid of outreach volume
Self-motivated, organized, and results-oriented
Background in ServiceNow or another ITSM tool

Requirements

Previous SDR or BDR experience in B2B sales
Familiarity with LinkedIn Sales Navigator, HubSpot, Salesforce, or similar tools
Knowledge or experience with ServiceNow or similar ITSM platforms is preferred

What Success Looks Like

Consistent meeting generation
Clean, reliable CRM data
High-quality lead qualification
Strong collaboration with the sales team to build pipeline

Sales Development Representative (South Africa) - 17635