Vice President, Marketing

Fast-Growing Food Manufacturer | North America

Profile
You are a hands-on, strategic marketing leader with an entrepreneurial mindset who thrives in fast-paced, growth environments.
You balance big-picture brand thinking with executional excellence and are comfortable driving results under tight timelines

Position Summary
The VP of Marketing is responsible for setting and executing the global brand strategy to drive consumer awareness, trial, and
sustained growth across the U.S. and Canada. This role owns brand strategy, innovation support, and go-to-market execution,
including the development of new brands post-incubation.
Leading a global marketing centre of excellence, the VP Marketing partners closely with commercial, innovation, and market teams
to deliver consumer-centric, insight-led marketing that drives market share, revenue, and margin growth. This role reports directly to the
President.

Key Responsibilities

Brand & Growth Strategy

Translate business objectives into clear brand strategies and global marketing plans
Define brand positioning, portfolio strategy, pricing guardrails, and agency partnerships
Champion consumer insights, category trends, and innovation to support product development and new category entry

Execution & Go-to-Market

Lead integrated marketing programs across paid, earned, and owned channels (advertising, digital, PR, social, packaging, websites)
Oversee global brand campaigns, new product launches, and packaging development with strong local market execution
Ensure consistent brand standards while enabling market agility

Agency & Partner Management

Set agency strategy and manage external partners across creative, media, PR, and digital
Maximize earned media, endorsements, and brand visibility

Business & Performance Management

Own the global marketing budget and oversee spend effectiveness
Establish KPIs and benchmarks to measure marketing efficiency and ROI
Ensure sustainable brand growth within global strategic guardrails

People Leadership

Lead and develop a high-performing marketing team across markets
Build marketing capability, succession, and talent depth

Qualifications & Experience

10+ years of senior B2C brand marketing experience within high-growth FMCG (U.S./Canada required)
10+ years leading and developing teams; strong cross-functional leadership
P&L ownership and commercial acumen
Experience building brands across multiple markets and cultures
Strong agency management and integrated marketing expertise
Knowledge of the pet food or adjacent consumer categories preferred
Bachelor’s degree in Marketing or Business (MBA an asset)

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Vice President of Marketing