BookTrust – Fundraising Lead (Individual Giving)

Location: Hybrid with a minimum of eight office days per month in either London (Farringdon) or Leeds office.

Salary: £55,000 per annum.
Contract: Permanent, full-time.

BookTrust, the charity that champions the power of reading, is seeking an individual expert to strengthen and expand its individual giving fundraising to secure the financial support needed to get even more children reading and fulfilling their potential.

BookTrust is the UK’s largest children’s reading charity, reaching over 1.3 million children and families across England, Wales and Northern Ireland each year and delivering evidence-informed programmes that make a measurable difference to children’s reading behaviours. Their work is rooted in the belief that every child deserves the chance to enjoy reading and all the lifelong benefits it brings. In recent years, the charity’s work has focused on helping children from low-income and vulnerable family backgrounds to become regular readers.

This role will lead and manage the Individual Giving team to design and deliver an innovative, supporter-centric programme with a strong focus on loyalty, and plans to expand fundraising channels including digital, community fundraising and legacies, and to develop new fundraising products and increase engagement with new and existing supporters.

Working closely with the Head of Fundraising, High Value Giving Lead and colleagues throughout the organisation, the post-holder will maximise opportunities to increase income and lifetime value and deliver compelling fundraising campaigns with excellent stewardship activities across multiple channels.

The ideal candidate will be a creative and confident individual giving specialist with a track record across traditional and digital channels and covering all parts of the supporter journey from acquisition to long-term retention. Proven success growing individual giving income and a passion for public engagement will be a must, alongside the ability to work in a complex, multi-channel environment. An excellent communicator, you will be able to share the impact of BookTrust’s work in clear, compelling ways and use your collaborative and hands on leadership skills to motivate your team to achieve excellent outcomes for children and families.

This is an exciting time to join a friendly and supportive fundraising team, with individual giving identified as a key income stream for the charity’s ambitious plans to grow income significantly over the next five years.

Please download our Candidate Pack for further information [PDF], which includes details on how to apply.

Closing date: Monday 2^nd March, 9.00 am.

Individual Giving Lead