Social Content Manager

Role Overview

As a Social Content Manager, you will be responsible for shaping the voice of world-class household brands across social media platforms. Your role is pivotal in managing digital content workflows and agency partners to drive engagement, increase visibility, and build loyal online communities in a "Social-First" demand generation environment. You will collaborate with cross-functional teams—including Brand Marketing, Media, R&D, and Legal—to ensure content aligns with broader marketing strategies and business goals.

Key Responsibilities

Content Strategy & Planning

Maintain an expert-level understanding of the latest social media trends and platform-led learning.
Educate stakeholders and ensure the development of best-in-class creative briefs that support social-first growth.
Direct agency partners and creators to develop content strategies that seamlessly integrate with brand objectives.
Partner with brand marketing and media teams to plan activity calendars and asset blueprints, coordinating deployment across platforms.
Ensure timely campaign delivery that meets rigorous marketing KPIs.

Content Creation & Curation

Oversee the creation of engaging, on-brand content (text, image, video) by agency partners, ensuring alignment with social platform playbooks.
Curate user-generated content, influencer partnerships, and industry-relevant materials to establish product superiority.
Collaborate with designers, videographers, and AI-driven tools to produce high-quality, cutting-edge visuals.

Community Engagement & Conversion

Collaborate with stakeholders to monitor community sentiment using advanced social listening tools.
Foster organic conversations and guide consumers through the purchasing funnel via integrated retail media frameworks to maximize ROI.
Work closely with the Consumer Engagement Center (CEC) to ensure consumer inquiries and feedback are handled professionally.

Analytics & Optimization

Track performance using industry-leading analytics tools and dashboards (e.g., Meta Insights, Meltwater, and e-commerce tracking tools).
Analyze engagement metrics and organic social behaviors to pivot and optimize strategies in real-time.
Prepare monthly performance reports and present actionable insights to the leadership team.

Trend Monitoring & Innovation

Stay ahead of the curve regarding social media algorithm updates and emerging platform features.
Experiment with new formats and AI tools to enhance audience engagement.
Identify opportunities for viral content and strategic influencer collaborations.

Team Collaboration & Leadership

Create a seamless ecosystem by working closely with marketing, agencies, and extended global teams.
Mentor and upskill agency partners and content creators with the latest strategic frameworks and technology.
Lead brainstorming sessions and ignite a culture of community affiliation to enrich content concepts.