Country Manager

Location: Colombo, Sri Lanka

Industry: Pharmaceuticals

Job Summary

The Country Manager is responsible for the overall supervision, strategic direction, and commercial performance of the assigned Agency operations. This role focuses on the end-to-end planning and execution of marketing and sales strategies for a premium product portfolio. You will be tasked with enhancing brand equity, market share, and revenue growth for our international Principals while maintaining high levels of operational profitability.

Key Responsibilities

Strategic Business Growth

Achieve assigned sales budgets, growth targets, and market share objectives with a focus on sustainable profitability.
Formulate and execute comprehensive business strategies to drive agency growth and market dominance.
Analyze market trends and competitor activity to stay ahead of local and global industry dynamics.

Stakeholder & Principal Management

Act as the primary point of contact for international Principals, providing regular updates on sales performance, promotions, and regulatory status.
Build and maintain influential relationships with medical professionals, key opinion leaders (KOLs), and service providers.
Collaborate cross-functionally with internal teams, including Supply Chain, Finance, HR, and Sales, to ensure seamless operations.

Operational & Financial Oversight

Maximize agency profitability by optimizing promotional budgets and aggressively controlling operational costs.
Oversee the end-to-end supply chain: inventory management, imports, tender participation, and regulatory registrations for new products.
Ensure all brand management activities adhere to Good Advertising Practice (GAP) and international compliance standards.

Leadership & People Development

Supervise, coach, and evaluate field teams to ensure the effective execution of medical detailing and surgical portfolio strategies.
Identify skill gaps and design competency-based training programs to foster a high-performing team.
Mentor subordinates to ensure a robust talent pipeline and a motivated workforce.

Requirements

Qualifications

Education: MBA or Postgraduate qualification (completed or in progress) from a recognized university.
Professional: Fully qualified in Marketing (CIM / SLIM or equivalent).
Technical: High proficiency in MS Office and data analytics.

Experience & Competencies

Industry Experience: Minimum of 10+ years in the Pharmaceutical industry, with at least 3 years in a similar Country Manager or Senior Agency Management role.
Strategic Acumen: Proven track record in business planning, budgeting, and performance monitoring.
Surgical Portfolio Knowledge: Experience providing product and solution support within the medical/surgical profession is highly desirable.
Soft Skills: Exceptional negotiation and influencing skills, a results-oriented mindset, and the ability to manage complex risk environments.

Why Join This Organization?

You will be joining one of the region's most respected healthcare distributors, representing world-renowned pharmaceutical brands. This role offers the autonomy to lead a significant business unit and the opportunity to shape the healthcare landscape in Sri Lanka.

Country Manager - Pharmaceutical Indust...