Group Sales & Marketing Manager

Location: Lancashire / North Yorkshire

Hybrid – predominantly field-based

Salary: c. £75,000 basic (IRO) + pension + highly attractive performance-based incentive package

Additional Benefits: Progression opportunities | Potential share options | Entrepreneurial environment

Sector: CNC / Precision Engineering / Manufacturing

The Opportunity
We are seeking a Group Sales & Marketing Manager to drive and accelerate growth within a well-established CNC precision engineering business based in the North West.

This is a senior, hands-on role suited to a commercially driven individual who thrives in an entrepreneurial environment, enjoys autonomy, and is motivated by building sustainable, profitable growth without compromising margin or quality.
The role focuses on localised business development, strengthening long-term customer relationships, and identifying new revenue streams aligned to milling and turning operations.

Key Responsibilities
Sales & Commercial Leadership

Drive year-on-year revenue growth while protecting margin
Develop strong market intelligence for current and future services
Build and grow long-term customer relationships
Identify, qualify, and convert new business opportunities
Propose and deploy new revenue streams aligned to operational capability
Lead and participate in commercial negotiations
Issue quotes using costing information provided by operations
Develop and maintain the CRM system, ensuring pipeline visibility

Marketing & Brand Alignment

Develop and implement sales-led marketing strategies
Utilise appropriate media channels to support lead generation
Ensure commercial messaging aligns with operational strengths

Senior Leadership Contribution

Provide regular commercial reporting to senior leadership
Contribute to annual planning and growth initiatives
Propose and deliver continuous business improvements

Operational & Leadership Support

Provide leadership cover and oversight when required
Inspire and influence through visible, dynamic leadership

Key Performance Indicators

Primary KPI: 50% year-on-year sales growth without margin erosion
Sales pipeline value
Quote conversion rate
Average order value
Customer retention and growth

About You

5+ years’ experience in a senior sales or commercial role
Background in CNC, precision engineering, manufacturing, or a technical environment
Proven track record of profitable sales growth
Highly professional with strong integrity
Entrepreneurial, proactive, and commercially astute
Comfortable working with ambiguity and competing priorities
Confident communicator at customer and senior leadership level

Why Apply?

Opportunity to shape and own the commercial strategy
Attractive salary with strong performance-based earnings
Potential equity/share options
Long-term progression within a stable, established manufacturing business
Work with a business known for quality, capability, and customer focus

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Group Sales and Marketing Manager