Senior Google PPC Specialist

About the Role

We are seeking an experienced Senior Google PPC Specialist to take full ownership of paid search operations and scale performance efficiently. This role is critical to stabilizing and growing a high-spend Google Ads account that has recently been optimized for efficiency and now requires hands-on, expert-level management to maximize conversions, control CPCs, and scale profitably.

This is a role for a specialist who is highly analytical, detail-oriented, and comfortable managing large budgets with accountability for results.

Key Responsibilities

Own and execute the Google PPC strategy across Search, Shopping, Performance Max, and Display
Manage daily campaign operations including bids, budgets, keywords, search terms, and negative keyword expansion
Optimize conversion performance while maintaining efficient cost per acquisition and return on ad spend
Analyze performance trends and identify opportunities for scale within constrained budgets
Develop testing frameworks for ads, keywords, audiences, and landing page alignment
Collaborate with internal teams to improve conversion rates and landing page performance
Expand paid media capabilities into YouTube, Meta, and TikTok once Google PPC performance is stabilized
Produce clear performance reporting and actionable insights for stakeholders

Required Skills and Experience

6 or more years of hands-on experience managing Google Ads accounts at scale
Proven experience managing monthly ad spend in the range of 60,000 to 120,000 USD
Deep expertise in Google Search, Shopping, and Performance Max campaigns
Strong understanding of bid strategies, budget pacing, Quality Score, and CPC optimization
Experience driving performance improvements in efficiency-focused environments
Advanced proficiency in Google Ads, Google Analytics, and conversion tracking
Strong analytical skills with the ability to turn data into optimization actions

Preferred Experience

Experience in eCommerce, DTC, or medical or healthcare-related products
Exposure to YouTube Ads and paid social platforms such as Meta and TikTok
Experience working closely with CRO, landing page optimization, or web analytics teams

Ideal Candidate Profile

Highly hands-on and execution-focused rather than purely strategic
Comfortable managing large budgets and making daily optimization decisions
Detail-oriented with strong accountability for performance
Proactive communicator who can explain results and recommendations clearly
Motivated by efficiency, scale, and measurable outcomes

Senior Google PPC Specialist (Philippines, LATAM)- 17726