Meta Ads Specialist (Creative Focused)

About the Role

We are seeking a highly empathetic and performance-driven Meta Ads Specialist who can translate emotionally meaningful messages into high-performing ad creative. This role sits at the intersection of storytelling and data and requires someone who can create and optimize ads that resonate deeply with audiences navigating sensitive, real-life themes such as grief, anxiety, healing, and personal growth.

This is a hands-on role for someone who takes full ownership of ad creative from concept and execution to testing, optimization, and scaling.

Key Responsibilities

Develop, launch, and optimize Meta (Facebook and Instagram) ad campaigns with a strong focus on creative performance
Translate emotionally driven concepts into clear, resonant ad creatives aligned with sensitive and meaningful themes
Design and iterate on static ads and simple animated creatives such as text movement and light motion for Reels and Stories
Analyze ad performance data to identify high-performing creatives, audiences, and messaging angles
Run structured A B tests on creative, copy, hooks, and formats to continuously improve return on ad spend and engagement
Collaborate closely with internal stakeholders to ensure creative aligns with brand voice, values, and mission
Maintain ownership of campaigns, timelines, and creative quality end to end

Required Skills and Experience

4 or more years of experience managing Meta Ads in a performance-driven environment, preferably eCommerce or DTC
Strong understanding of creative testing frameworks and performance optimization
Proven ability to combine analytical thinking with creative execution
Proficiency in creating high-quality static ad creatives
Experience producing simple motion or animated ads using tools such as Final Cut Pro, DaVinci Resolve, or similar
Strong data analysis skills with the ability to turn insights into actionable creative improvements

Ideal Candidate Profile

Highly empathetic with the ability to communicate emotion through visual and written content
Comfortable working with sensitive topics and emotionally driven narratives
Takes ownership of work and consistently delivers high-quality output
Passionate about purpose-driven brands and meaningful storytelling
Strong alignment with mission-led organizations

Meta Ads Specialist (Creative-Focused) (South Africa, LATAM) - 17735