About Our Client

Our client is a global powerhouse, now grown into a world-renowned brand with a presence in over 150 countries, employing more than 10,000 people globally.

They are far more than a beverage company; they are a lifestyle, sports, and media juggernaut. From high-octane sporting events and music festivals to cutting-edge digital content, they are at the forefront of youth culture.

Why Join This Team?

Global Reach, Local Impact: Benefit from a massive global strategy while maintaining the autonomy to build the brand's "local face" in your region.
Innovation at the Core: Engage with a culture that lives for the "new"—new trends, new technology, and pioneering ways to engage consumers.
Elite Talent Network: Manage and mentor high-performing specialists and brand ambassadors, acting as a key leader within a culture of excellence.

The Role Overview

The Field Marketing Manager is the strategic lead for the brand’s regional presence. You are responsible for building a "local face" for a global brand by creating authentic connections within your territory.

Note: This is not an office-bound role; you will be "on the ground" approximately 75% of the time, building networks and ensuring marketing initiatives hit the heart of the local consumer.

Key Responsibilities

1. Strategic Regional Leadership

Translate national brand priorities into impactful local strategies that resonate with regional culture.
Act as the "regional intelligence" hub, providing insights on consumer behavior and competitor activity to the national team.
Deliver and manage the annual business plan and budget for your specific region.

2. Marketing Innovation & Execution

Develop and execute creative programs across four key pillars: Sports, Culture, Consumer Sampling, and Communications.
Ensure digital and social media strategies are integrated into every local activation.
Oversee the premium execution of events to ensure a high-quality consumer experience.

3. Network & Community Building

Identify and cultivate relationships with local opinion leaders, influencers, and community "scenes."
Create smart, mutually beneficial partnerships with other brands and local organizations.

4. People Management & Development

Directly manage a team of Marketing Specialists.
Source, hire, and coach regional talent, ensuring they embody the brand’s energy and values.
Set clear KPIs and conduct regular performance evaluations for direct reports.

Candidate Requirements

Experience: At least 3 years of marketing experience, ideally within sports, events, or culture-based marketing.
Leadership: Minimum 3 years of managerial experience, with a proven track record in hiring and motivating teams.
Education: University degree or related qualification.
Travel: Willingness to travel within the region.

Key Skills:

Strong background in budget management and commercial negotiation.
Excellent communication, presentation, and "door-opening" networking skills.
Ability to multitask and work effectively within cross-functional teams.

Ideal Candidate Profile.

We are looking for a "Connector"—someone who is naturally social, understands current youth culture trends, and can move seamlessly between different social scenes. You should be a creative marketer who can take a global concept and make it feel "local," authentic, and exciting.