Client

Our client is a fast-growing SaaS company operating globally in the consumer goods and retail technology space. With a strong focus on product innovation and customer value, the company continues to scale its marketing function to better support product growth, adoption, and market positioning.

To support this next phase, we are looking for a senior B2B SaaS professional to take full ownership of product marketing and play a central role in connecting product development with commercial success.

Position

The Head of Product Marketing is a senior leadership role focused on translating product capabilities into clear market value. This role sits at the intersection of Product, Sales, and Customer Success, with a primary responsibility for how the product is positioned, communicated, and brought to market.

This is a strategic and hands-on leadership role with full ownership over positioning, messaging, pricing and packaging, product launches, and customer engagement initiatives. The position requires strong collaboration with Product and Customer Success leadership, ensuring marketing strategy is tightly aligned with product direction and customer needs.

The ideal candidate has at least 7 years of B2B SaaS experience, including exposure to complex and evolving software products. This person should be comfortable turning product updates into commercial opportunities and confident leading a team while contributing directly to execution.

Key responsibilities include:

Product Positioning & Messaging: Define and continuously refine how the product is positioned in the market, ensuring clear differentiation and strong value communication
Go-to-Market Strategy: Lead end-to-end go-to-market execution for new features and product releases — from messaging and pricing to adoption and enablement
Product Commercialization: Translate product updates, features, and roadmap into compelling commercial narratives that drive acquisition and expansion
Customer Lifecycle Marketing: Leverage product capabilities to improve customer onboarding, engagement, retention, and growth
Sales Enablement: Equip Sales teams with the right materials, messaging, and insights to effectively communicate product value
Team Leadership: Lead, mentor, and develop a small team, ensuring high standards of execution and ownership
Market & Competitive Insight: Analyze market trends, competitors, and customer feedback to continuously improve positioning and strategic direction

Candidate

Minimum 7 years of experience in B2B SaaS, with a strong focus on product marketing or closely related roles
Proven experience working with complex, evolving software products
Strong expertise in go-to-market strategy, product positioning, and product launches
Ability to translate product features into clear customer value and commercial impact
Experience collaborating closely with Product, Sales, and Customer Success teams
Previous experience in leading or mentoring team members is a plus
Comfortable working with senior stakeholders and influencing decision-making
Familiarity with tools such as HubSpot, Appcues, Navattic, Zapier, or similar
Excellent English communication skills (written and spoken)
Strong ownership mindset and a focus on driving growth through product

What’s in it for you?

A senior, high-impact role in an international SaaS company in strong growth phase
Full ownership of product marketing strategy and execution
Direct influence on how the product is positioned, launched, and adopted globally
Competitive compensation package and long-term career growth potential
Hybrid work model with flexibility — only one day per week required in the office
Multisport card for recreational activities

Contact
If you are an experienced professional with a passion for driving growth and would like to contribute to our client's success, we invite you to apply. Please send your resume and a brief motivation letter in English via the APPLICATION LINK. All applications will be handled with the utmost confidentiality.

Head of Product Marketing - B2B SaaS (m...