The Assistant Store Manager supports the Store Manager in overseeing daily store operations, driving sales performance, and delivering an exceptional customer experience. This role plays a key part in supervising staff, optimizing store efficiency, and maintaining a well-organized, safe, and customer-friendly retail environment.

The Assistant Store Manager acts as a strong second-in-command and is expected to assume full store responsibility in the absence of the Store Manager.

Key Responsibilities:

Support sales growth by actively engaging customers, understanding their needs, and recommending suitable products

Assist in building and maintaining strong customer relationships, including identifying new business opportunities through referrals and social media
Monitor market trends and product performance and provide feedback and recommendations to management
Assist with staff scheduling to ensure adequate coverage at all times
Participate in monthly sales meetings and contribute to performance reviews and sales strategies
Support client visits and assist with promoting the full range of available products

Operational Duties:

Cash & Financial Management

Assist with enforcing proper cash handling and security procedures
Support daily sales reconciliations, cash float management, and bank lodgments
Monitor petty cash usage and ensure accurate recordkeeping

Stock & Inventory Management

Assist with tracking product movement and coordinating timely stock replenishment
Support the ordering process to prevent stock shortages or overstocking
Conduct routine quality checks and ensure products are properly stored and displayed
Liaise with the warehouse regarding deliveries, discrepancies, and inventory updates

Team Leadership & Performance Support

Assist with onboarding, training, and coaching store staff
Support the maintenance of employee records and adherence to store policies
Help ensure team members meet service standards and performance expectations
Assist with disciplinary processes and payroll submissions as required

General Managerial Responsibilities

Support store opening and closing procedures
Assist in maintaining store security for staff, customers, and merchandise
Stay informed on retail trends and customer service best practices
Participate in meetings, training sessions, and stock-taking activities
Review weekly sales reports and support the implementation of improvement strategies
Assist with staff schedules and maintaining store cleanliness and presentation
Perform any other duties reasonably assigned within the scope of the Assistant Store Manager role

Qualifications & Skills

Minimum of 2–3 years’ experience in a retail supervisory or assistant management role
Strong leadership potential with good problem-solving and decision-making skills
Excellent customer service and interpersonal skills
Basic to intermediate experience in inventory control, pricing, and vendor coordination
Strong communication, organization, and time-management skills
Comfortable using POS systems and retail management software
Highly motivated, detail-oriented, and eager to grow into a Store Manager role

Assistant Store Manager - Retail