Position: LATAM Paid Media Manager (Google/Meta Ads)
Type of Contract: Independent Contractor
Working Hours: 9am-6pm US EST
Salary Range: $1.500 - $2.200 USD (Depending on experience)

About the client
Our client is a cash-based sports rehabilitation clinic and training facility located just outside Boston. They specialize in niche, performance-focused physical therapy and strength training, serving highly motivated clients who are serious about recovery and performance.

About the role
We are seeking a dedicated Paid Media Manager with hands-on experience running Google Ads and Meta (Facebook/Instagram) campaigns for local service businesses.

This role will own paid media strategy, execution, optimization, reporting, and the technical management of lead flow infrastructure through GoHighLevel and CRM integrations.

Responsibilities:

Paid Media Strategy & Execution

Manage and optimize Google Ads (Search, Local, Performance Max)
Manage and optimize Meta Ads (Facebook & Instagram)
Develop campaign structures tailored to local service acquisition
Build and test new creatives and landing page variations
Improve cost-per-lead and lead quality

Funnel & CRM Infrastructure Management

Manage and maintain the GoHighLevel account
Connect and manage integrations between ads (Google/Meta) and GoHighLevel
Ensure all leads from website and paid ads are properly captured inside GoHighLevel
Build and optimize automations, workflows, tagging, and call booking systems within GoHighLevel
Maintain and troubleshoot Zapier connections between GoHighLevel and Keap (Infusionsoft)
Ensure accurate lead routing and tracking across all systems

Performance & Reporting

Deliver clear, actionable monthly reports
Monitor KPIs and adjust campaigns proactively
Maintain strong communication cadence with leadership
Provide insight — not just data

Funnel & Conversion Optimization

Evaluate landing pages and offer positioning
Improve conversion tracking accuracy
Recommend CRO improvements

Strategic Growth

Identify expansion opportunities (retargeting, lookalikes, new segments)
Support growth initiatives tied to online expansion

Requeriments:

3–5+ years of hands-on experience managing Meta and Google Ads
Proven success running campaigns for local businesses (PT clinics, gyms, healthcare, service businesses preferred)
Hands-on experience managing GoHighLevel accounts
Experience building automations, workflows, and call booking systems in GoHighLevel
Experience integrating CRMs (Keap/Infusionsoft preferred) using Zapier
Strong analytical and reporting skills
Ability to operate independently without agency-level bureaucracy
Strong English communication skills
Experience managing monthly budgets responsibly
Ability to explain performance clearly to non-technical leadership

Bonus (Not Required)

SEO knowledge and on-page optimization experience
Experience with local SEO strategies
Experience working with fitness, health, or rehab brands

LATAM Paid Media Manager (Meta/Google) - 56017322146