Director of Instruction

Position Overview

The Director of Instruction is responsible for leading and growing all instructional programming while overseeing range and cart operations to ensure an exceptional guest experience. This role owns the full instructional strategy of the facility and works collaboratively with ownership to drive revenue, utilization, and overall operational excellence.

The ideal candidate is both a strong teacher and a program builder and someone who can create structure, grow revenue, lead teams, and elevate the facility’s reputation through high-quality instruction and service standards.

Key Responsibilities

Instruction & Programming Development (Primary Ownership Area)

Develop and implement a structured clinic schedule and comprehensive lesson booking system
Design, launch, and oversee golf instruction programs for adults and youth
Expand instructional offerings including private lessons, group clinics, camps, leagues, and player development pathways
Drive lesson revenue growth through scheduling optimization, program innovation, and consistent marketing efforts
Create a culture of learning, development, and player improvement
Establish and maintain daily operational procedures for the practice range
Oversee range presentation, safety standards, and coordination with maintenance staff
Oversee cart fleet staging, availability, and operational efficiency

Sales, Marketing & Revenue Growth (Collaborative with Ownership)

Promote golf programs, league play, unused tee times, and special events through digital and on-site channels
Create marketing resources and content to drive engagement and maximize instructional revenue
Support sales efforts for events, outings, and leagues
Identify and implement strategies to increase overall facility utilization and profitability
Contribute ideas and initiatives that position the facility as a leader in player development within the region

Qualifications

PGA or LPGA Class A Professional (preferred)
3+ years experience in golf instruction and program development
Proven ability to build and grow lesson revenue
Strong leadership and team management skills
Excellent communication and relationship-building abilities
Highly organized with a systems-driven mindset
Passion for growing the game across all age groups

In lieu of a degree, a substantial professional playing career, experience as a golf professional, and/or significant golf facility experience will be strongly considered.

The position is well-suited for candidates living in Southwest Atlanta, Newnan, LaGrange, or Columbus, GA or Auburn, AL.