Position: Marketing Creative Strategist
Salary $2000 - $2500
Timezone: CT
Working hours: Flexible, but overlap 3-4 hours with team
Language English
Remote/Office based? Remote
Full-time/part time? Full time
Employee/ Contractor? Contractor/Freelance

Company story
We are a DTC brand incubator operating across the US, Malaysia, and the Philippines. We specialize in building, scaling, and optimizing consumer brands in beauty, wellness, health, lifestyle, and personal care, with several brands now reaching 7 to 8 figures in annual revenue.

Our journey started with Goda Perfume, which scaled rapidly through creative-led growth, performance marketing, and strong operational systems. After proving our model works, we expanded into building and acquiring additional high-potential DTC brands. Today, we run an integrated ecosystem where creative, operations, performance media, and product development work together to grow brands from concept to scale.

Core Criteria (US DTC | Fragrance Focus)
1. Proven DTC E-commerce Experience (US Market)

Minimum 2–4 years working with US DTC brands
Strong preference for beauty, fragrance, wellness, or highly niche products
Understands US consumer psychology, buying triggers, and cultural nuance

2. Paid Media–First Creative Mindset (Meta-Centric)

Deep familiarity with Meta ads (Facebook & Instagram) creative strategy
Clear understanding of the difference between organic social content vs paid performance creative
Knows how creatives are built for scaling, iteration, and testing, not just aesthetics

3. Experience with Aggressive, Desire-Driven Marketing
• Comfortable working with bold angles and strong emotional ads or has worked with products that rely heavily on mass desire, transformation, or emotional outcomes, not just functional benefits

4. UGC & Performance Copy Expertise
• Hands-on experience writing:

UGC video scripts
Performance-driven video ads
Static ad copies

• Understands basic performance KPIs >> hook-rate, retention, and scroll-stopping frameworks etc.
• Adept in writing ads' messaging across TOF, MOF, BOF or levels of market awareness etc.

5. Agency or Freelance Background (Fast-Paced Environment)

Prior experience in an agency or freelance setup preferred (remote)
Comfortable handling multiple briefs, fast turnarounds, and performance pressure
Used to working closely with a dynamic marketing ecosystem - Lead strategists, marketing ops, and cross collaboration with other strategists etc.

6. Strong Research & Market Awareness

Research-driven when developing new concepts, not guessing

7. US Consumer Psychology & Cultural Fluency
• Strong grasp of:

US Market in general (preferred if experienced in our niche (fragrance)

• Can write in a tone that feels native to US audience

8. Proactive, Ownership-Driven Team Player

Comfortable working remotely across time zones
Highly proactive: flags gaps, proposes angles, and has a collaborative mindset
Can work independently but aligns well with a structured creative system (SOPs, briefs, feedback loops)

Write scripts for ads (UGC, testimonial, POV, concept ads)
Build creative angles, headlines, and concepts
Review performance in Atria + feedback loop
Collaborate closely with designers, editors, UGC creators
Input scripts into Master Database
Attend strategy & performance calls
Iterate based on performance insights

Scriptwriting Expectations
This role goes beyond “writing copy.” You are expected to:
Understand hook science, retention, and scroll-stopping frameworks
Write with intent for direct response, not brand-only storytelling
Build scripts that align with platform best practices (Meta, TikTok, etc.)
Optimize for clarity, emotional resonance, and conversion efficiency
Balance speed and quality while maintaining high creative standards

What Success Looks Like in This Role
A successful Creative Strategist deeply understands what makes ads win—not just creatively, but commercially.
You have a strong grasp of consumer psychology and know how to translate insights into scripts that stop the scroll, build desire, overcome objections, and drive action. You don’t evaluate creatives based on “purchase value” alone—you analyze performance through metrics such as NCROAS, CPC, CPA, ROI, spend, and scalability to understand true impact.

What matters most in this role is:
Research:
Deep audience and market research
Understanding pain points, desires, objections, and buying triggers
Studying winning ads, competitors, and historical performance data

Writing:
Crafting compelling hooks, angles, and narratives
Writing high-converting UGC scripts with strong pacing, structure, and CTAs
Adapting messaging for different audiences, markets, and stages of awareness

Performance:
Reviewing creative results and identifying why ads win or lose
Iterating scripts based on real data, not assumptions
Continuously improving creative win rates and reducing fatigue
Who will this person report to, and will they have any direct reports?
Reports to CMO and Lead Strategist
Internally - our strategists may handle:
1 major brand
or 2-3 smaller brands depending on workload.
Non-negotiables for this position
Must understand direct response, not just brand copy
Must be comfortable with fast pace and iteration
Must follow SOPs, and systems properly
Background or industry experience:
DTC beauty, health & wellness, lifestyle
E-commerce agencies
UGC scriptwriting
Content creation [a plus]
Administrative:

Marketing Creative Strategist - 17939