LOOKING FOR STELLAR TOP CANDIDATES

Position: Paid Ads Specialist
Working Hours: Full-Time │ Mon - Fri 8:00 am - 4:00 pm EST
Search Location: South Africa│ Philippines│Latin America
Salary: $1500 - $2500 USD/month
: The Final Salary Offer depends on the client’s decision, interview results, and experience

About the Role:

As we expand our footprint from Utah into Oklahoma, we are looking for a Paid Ads Specialist who can "wear the marketing hat" with precision and personality.

This isn't just about clicking buttons in an Ad Manager; it’s about connecting with homeowners in a way that feels like "talking to their Grandma" warm, professional, and helpful, while driving high-intent leads through Google and Meta.

You will be responsible for the end-to-end strategy and execution of our digital growth, ensuring our door-to-door teams and office staff stay busy with high-quality inquiries.

Role Responsibilities:

1. Google Ads & Local Services Ads (LSA)

High-Intent PPC: Manage Google Search campaigns specifically for pest control and lawn care services.
LSA Management: Optimize our Google Local Services Ads (Google Guaranteed) for both the Utah and Oklahoma branches.
Lead Quality Control: Monitor phone lead quality coming through the 3CX phone system to ensure we are bidding on the right keywords.

2. Meta Ads (Facebook & Instagram)

Campaign Building: Build and manage Facebook campaigns to generate interest in new service areas.
Ad Copy & Voice: Write copy that is personable and professional. We avoid the "AI-robot" feel; our ads should sound like a friendly neighbor offering a hand.
Creative Oversight: Suggest or create visual assets that showcase our local presence in Utah and Oklahoma.

Requirements:

Cultural Fit & Requirements

Has at least 3 years of strong relevant experience
"The Grandma Test": You must be able to communicate (written and verbal) with a high degree of empathy and emotional intelligence. We want customers to feel heard, not processed.
Nimble Mindset: We are a small, growing team. You need to be a self-starter who thinks ahead and suggests improvements before they become problems.
Startup Speed: Ability to adapt quickly as we open new locations and scale our door-to-door operations.

Technical Skills & Tools

CRM Integration: While not required to manage customer accounts, you must understand how to track lead data into PestRoutes (training will be provided)
Communication Stack: Fluency in Slack and Trello for project management.
Tracking: Experience with Google Analytics 4 (GA4) and Meta Pixel to report on ROI.
Phone System Awareness: Familiarity with 3CX or similar VoIP systems is a plus, as it helps in auditing call-driven leads.

NOTE: We prioritize the processing of one application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.

PLEASE NOTE:

→ We are looking for candidates based in Latin America, South Africa, or the Philippines.
→ Please note that we process only one active application at a time—if you’ve applied for multiple roles, kindly direct any updates to the team handling your first application.
→ To start processing, submit your resume in English.
→ The final offer will be at the client’s discretion and will depend on your interview performance, skills, and experience.

Paid Ads Specialist - 17961